Local SEO in 2017: 5 simple ways to dominate local search
New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign.
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3 local SEO tips that deliver business results
Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners.
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The future of paid voice search and monetizing the map
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals.
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Google local knowledge panel testing promotion box
Google is testing a new Google local knowledge panel layout with owners promotions.
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Moz Local now provides data from Google My Business
The new info allows businesses to directly check what actions customers are taking after Google searches, and how that affects campaigns.
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Local search: It’s all about mobile
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that if your business isn’t showing up for those searches, you’re likely missing out.
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SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.
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Let’s make 2017 the year of honest reviews!
Reviews can be an important part of a local SEO strategy, but columnist Greg Gifford warns that overdoing it can make your business look shady.
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Google Maps will tell you how hard it will be to find parking
Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.
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Google My Business revamps photo management for Google Maps listings
Google aims to make it easier for business owners to manage their photos within Google My Business.
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Google testing new look for local inventory ads in place of local pack
The test is another effort to monetize local queries on mobile.
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TripAdvisor adds new enhanced listings products for hotels, restaurants
New subscription-revenue offerings give more control to hotels and restaurants over review and photo presentation.
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Essential voice search strategies for 2017
Are you prepared for the rise in voice search? Columnist Sherry Bonelli discusses how voice search will impact local businesses.
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The importance of local authenticity
When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities.
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Local SEO is about so much more than tools
Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us.
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The fake information epidemic and how it will hurt local search in 2017
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
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Don’t just appeal to a local searcher’s wants or needs, focus on the journey
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.
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Why Google shutting down Map Maker should terrify SMBs
Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency.
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Improve search rankings and increase productivity with local marketing automation software
Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve searc…
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land’s 10 most popular local search columns of the year.
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