Uncovering the white spaces of opportunity for local search

With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned.

The post Uncovering the white spaces of opportunity for local search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens

The promoted pins in Google Maps are being tested on Android devices.

The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens appeared first on Search Engine Land.

Please visit Search Engine Land …

What does the Consumer Review Fairness Act mean for consumers and online reviews?

Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.

The post What does the Consumer Review Fairness Act mean for consumers and online reviews? appeared first on Search Engine …

Digital assistants, conversational search and the future of local

As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.

The post Digital assistants, conversational search and the future of local appeared first on Search Engi…

Removing duplicates in Yext: still a hands-on process

Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths and weaknesses of the platform.

The post Removing duplicates in Yext: still a hands-on process appeared first…

3 next-level Yelp tricks for business owners

Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.

The post 3 next-level Yelp tricks for business owners appeared first on Search Engine Land.

Please visit Search Engine Land …

Why SMBs should spend more of their budget on online marketing in 2017

With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.

The post Why SMBs should spend more of their budget on online marketing in 201…

Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack

Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack.

The post Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack appeared first…

Please visit Search Engine Land for the full article.