Uncovering the white spaces of opportunity for local search
With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned.
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Can SEOs make local search great again in 2017?
The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.
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Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels.
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Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android devices.
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Moz Local offers new capabilities in partnership with Yelp
Enterprises and SMBs will be able to claim and manage data and content for all of their Yelp listings through Moz Local.
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What does the Consumer Review Fairness Act mean for consumers and online reviews?
Columnist Sherry Bonelli discusses the impact that newly signed legislation may have on local business owners and review sites.
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Digital assistants, conversational search and the future of local
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
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Top 10 local search insights of 2016
Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.
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As a local business, you have to own your own back yard
The grass may seem greener in neighboring markets, but columnist Greg Gifford explains that in order to compete there via local SEO, you need to have your own yard in order first.
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Apple hopes to enhance maps with indoor location and drone data collection
Drones will collect data, shoot images and video, according to an FAA filing.
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Consumer citations are the future of local SEO
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.
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Removing duplicates in Yext: still a hands-on process
Columnist Corey Barnett explains that if you plan to use Yext to suppress duplicate local listings, you should first understand the strengths and weaknesses of the platform.
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How brands can win with omnichannel discovery
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
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Google My Business tests a messaging feature to chat with your customers
New pilot feature in Google My Business lets you do live chat with your customers directly from the Google search results.
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Google Maps adds a live view for popular times at venues
Google Maps makes the popular times feature work in the now, with a real-time view.
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Google Home Services Ads roll out on mobile
The ads, which are also being tested on desktop, feature service area maps.
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3 next-level Yelp tricks for business owners
Struggling with Yelp reviews? Columnist Brian Patterson shares his tactics for understanding and improving your review score.
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Why SMBs should spend more of their budget on online marketing in 2017
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing.
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Google’s advanced verification test in San Diego just dropped over 89% of listings from the 3-pack
Columnist and local search expert Joy Hawkins shows the results of a recent Google My Business advanced verification test and explores the new home services local pack.
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70% of consumers will leave a review for a business when asked
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey.
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