Getting a clearer picture of local marketing attribution
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution.
The post Getting a clearer picture of local marketi…
Google retiring Map Maker to speed up the Maps editing process
Company says that new process, using Google Maps app and Google Search, will expedite publication of changes and additions.
The post Google retiring Map Maker to speed up the Maps editing process appeared first on Search Engine Land.
Please visit Se…
Why is free money that can be used on local search marketing being left on the table?
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.
The post Why is free money…
Holiday optimization tips for remaining competitive in the SERP
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.
The post Holiday optimization tips for remaining competitive in the SERP appeared first on Searc…
Study shows Google’s Possum update changed 64% of local SERPs
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.
The post Study shows Google’s Possum update changed 64% of local…
Please visit Search Engine Land for the full article.
Yext Reviews product is pre-optimized for Schema, balances reviews across sites
Company says that capturing more reviews will help with local ranking.
The post Yext Reviews product is pre-optimized for Schema, balances reviews across sites appeared first on Search Engine Land.
Please visit Search Engine Land for the full articl…
When going HTTPS, don’t forget about local citations!
Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations.
The post When going HTTPS, don’t forget about local citations! appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
The SEO power of portfolio entries, case studies & testimonials
Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.
The…
Is your location data being held hostage?
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
The post Is your location data being held hostage? appeared first on Search Engine Land.
Plea…
How to dominate local SEO: more challenging in an evolving local search environment
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
The post How to dominate local SEO: more challenging in an evolving local search env…
Best practices for personalizing content at the local level
Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local…
Please visit Search Engine Land for the full article.
Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate.
…
Forget about unique content. Try actually BEING local!
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd.
The post Forget about unique content. Try actually BEING local! appeared first on Search Engine Land…
Results from the Local SEO Ranking Factors Study presented at SMX East
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.
The post Results from the Local SEO Ranking Factors Study presented at…
Local SEO now has an organic ROI tracking method
Heard about the new partnership between Yext and Uber? Columnist Lydia Jorden explains its implications for tracking return on investment for local search.
The post Local SEO now has an organic ROI tracking method appeared first on Search Engine Land….
Google My Business testing advanced verification process for spammy map categories
Google tests a new spam prevention technique for local results called advanced verification. It uses a third-party company to verify the business.
The post Google My Business testing advanced verification process for spammy map categories appeared fi…
Multi-location local SEO strategy: domain structure
How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.
The post Multi-location local SEO strategy: domain structure appeared first on Search Engine Land.
Please visit Search Engi…
Don’t let your business play possum with local search
Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses.
The post Don’t let your business play possum with local search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Maps app adds “Ok Google” voice command activation for hands free directions
Google improves voice search while using the Google Maps app.
The post Google Maps app adds “Ok Google” voice command activation for hands free directions appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How do you deal with local SEO KPIs that don’t pass the smell test?
We all know that data can sometimes be unreliable, but columnist Andrew Shotland makes the case for why we shouldn’t just rely on free Google tools for data collection and analysis.
The post How do you deal with local SEO KPIs that don’t pass the smell test? appeared first on Search Engine…
Please visit Search Engine Land for the full article.