Google My Business API adds features in version 3.1
Version 3.1 of the Google My Business API is now out, here is what is new.
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Apple now has public place pages — but what exactly are they for?
Apple places URLs appear to be for the purpose of sharing with non-Apple users.
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Everything you need to know about Google’s ‘Possum’ algorithm update
Wondering what’s up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling ‘Possum.’
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How to manage local listings for enterprise brands
Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.
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8 tips to make sure your Google profile images boost your local search results
Your local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
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Digitizing traditional marketing methods to compete in local search
Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning.
The post Digitizing traditional marketing met…
Google adds ‘Reviews from the web’ to critic reviews in local search results
To be considered for inclusion, sites will need to use review snippet markup.
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Is Google filtering your business in the local search results?
Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter.
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Local SEO in 2017 and beyond: managed strategy vs. automation
There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results.
The post Local SEO in 2017 and beyond: managed strategy vs. automation ap…
Local citations are dead; long live local citations!
Local citations are often thought to be the bread and butter of local SEO, but are we placing too much importance on them? Columnist Andrew Shotland discusses the results of a study which suggests we might be.
The post Local citations are dead; long l…
OpenStreetMap debuts Google Street View alternative: OpenStreetView
The company seeks to crowd-source street-level photography on a global basis.
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Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs
Search feature will soon be broadly accessible to local businesses and their agencies.
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How Pokémon Go can help generate SEO and foot traffic
Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions.
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The future of the map
The leap from physical to digital maps was game-changing for marketers and consumers alike, but what’s next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping.
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How to solve duplicate content local SEO issues for multi-location businesses
It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that.
The post How to solve duplicate content local SEO issues for…
The secret to writing awesome local content
Great content is essential for success in local SEO, but unfortunately, a lot of local business websites are sorely lacking in this area. Columnist Greg Gifford shares his advice on how to write excellent website copy for local SEO.
The post The secre…
‘Omnichannel’ may never catch on, but it’s the next big thing for local
Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business.
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After complaints, Google lets any publisher apply to have “Critic Reviews” of local businesses
Initially open to five publishers, Google opens the doors to anyone to apply after criticism by Yelp and TripAdvisor.
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Using popular culture to drive local positioning
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem.
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Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content
Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content.
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