Google My Business Insights updates analytics while dropping Google+ source data
Google My Business updates their analytics to show business owners the source of their views and how they found the listing.
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Google injects more context into micro-moments
As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent developments in contextual search may impact brick-and-mortar businesses.
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Google Maps adds “Wi-fi only” feature & ability to save areas to SD card
In addition to the new offline features, Google Maps has added more international ride-service options to compare rates in a number of countries.
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Survey: Local search marketing top channel for SMBs, but many not tracking ROI
The paradoxical findings suggest many SMBs are making assumptions about marketing effectiveness without actually measuring.
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First appearance of ads in Local Pack found in UK mobile search result
The configuration showed three organic listings with one ad at the top.
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Google app now delivering restaurant reviews & best-of-lists for local searches
Released today in the U.S., Google says food and drink related searches will now return reviews from top critics and include best-of lists.
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Google My Business drops ability to edit business description field
Your Google local profile description field can now only be edited on Google+. You can no longer update it on Google My Business.
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Plea…
How does Google’s local algorithm work in 2016?
Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google.
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Google adds multi-stop support to Google Maps iOS app
Google Maps for iOS adds multiple destination support for driving directions.
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Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about.
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YP brings search and location data together in “audience cartography”
The dominant use of location data in mobile display advertising has ironically become more about “who” over “where.”
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Google Maps updates map design, highlights areas of interest and adds business photo carousel
Check out the new look for the Google Maps imagery and features. It is subtle, but Google said it helps users navigate.
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Local businesses trump big businesses when it comes to delivering on-site updates
Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses.
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Google Maps for Android to add “WiFi-only” mode
Google Maps now lets you restrict your Android app to go into “Wi-Fi only” mode.
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Pokémon Go, augmented reality and the future of local marketing
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores.
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Google Maps adds more ways to add or edit locations
Google Maps now lets users add, change, supplement and check the details for venues listed on Google Maps in a new way.
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Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
Non-locals make up a significant percentage of local search business. Columnist Wesley Young looks at the importance of this audience and provides seven marketing tips to help you maximize its potential.
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The key to local SEO
Want to spend more time doing great work and less time putting out fires? Columnist Greg Gifford emphasizes the importance of client education in local SEO.
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Google My Business now offering some businesses email-based verification
Now, you don’t have to wait for the post card from Google or figure out how to get the phone verification through your phone tree. Some can verify their local listing via email.
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Google Maps showing how long people typically spend at a store or venue
New feature shows you time based on crowdsourced location data.
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