Is a local SEO campaign like a sitcom?
Strong local SEO is no laughing matter, but columnist Jenny Foster discusses how local search campaigns and sitcoms follow a surprisingly similar formula.
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Google local results get additional search filters on mobile
Google shows additional search filters for the local pack based on the searcher’s location and history.
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Google displaying gas prices in the local 3-pack
Now you can get the prices for filling up your tank in the Google results when searching for gas.
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Don’t trust Google to structure your local data
As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.
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Google My Business iOS app now lets business owners manage holiday & special hours
Google has updated the iOS version of their Google My Business app to let you set holiday hours, but the app seems to have frozen for me.
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Seeking investments from Microsoft & Amazon, HERE’s owners signal intent to compete aggressively with Google Maps
Carmaker consortium seeks additional funds, resources to further develop and grow the mapping platform.
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Google+ Accounts No Longer Required For Leaving Local Reviews In Google
Google revamped the interface to add reviews on local results and dropped the Google+ account requirement.
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Google Maps for iOS now integrates with Apple’s Spotlight Search
Google Maps users on the iPhone can now more quickly access recent searches and saved places.
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“Search disruption is coming!” and 9 other expert insights From LSA16
The Local Search Association recently held its 2016 Annual Conference, LSA16, and Wesley Young shares 10 insights from experts and SMBs that will impact your marketing strategy.
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3 practical local link building ideas that will cure your Penguinitis
Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics.
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Leveraging social media for local SEO
Exploring new opportunities to integrate social media into your local brand’s SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora.
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Dear SEOs: Please stop spamming Google Maps!
Columnist Joy Hawkins gives a lesson in what NOT to do when optimizing Google My Business profiles, based on her experiences cleaning up spammy listings.
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Local marketing: What is the true local web?
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off.
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Why costs for local SEO campaigns vary
Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down.
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Local SEO beyond the browser
Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing.
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New ‘Uber tab’ added to Google Maps
Google adds ride-sharing tab to maps to enable more options, faster-time to destination.
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Google Posts are going to kill (at) local SEO
Columnist Andrew Shotland discusses the impact Google Local Business Cards may have on local businesses and local SEO. Will they help, or will they hurt?
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What different consumer groups really want from local business websites
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note!
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Google Experimenting With Local Business Cards In Search Results
Experimental feature allows local businesses to promote specific content, which can be shared directly from the “card carousel.”
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The Local SEO Playbook To Increased Visibility And Customer Acquisition
Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.
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