Prioritizing Local Search Profile Listings: 2 Methods
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in.
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Google Is Fixing The “Permanently Closed” Problem
Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked “Permanently closed” — and what Google may be doing to address the issue.
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Setting Local SEO Expectations: 3 Points To Hit Early And Often
When it comes to providing SEO for local businesses, it’s crucial to set realistic expectations. Columnist Jenny Foster discusses three points she likes to drive home with clients to ensure a strong relationship and a smooth campaign.
The post Setting…
Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box
Now, you can use the “Send to your phone” feature directly in the Google web search results, not just in the Google map search results.
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Get Your Local On At SMX West & Local Search Workshop In San Jose
Join the pre-conference workshop for a broader and deeper dive into local.
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Google Makes MyMaps App Improvements But Doesn’t Quite Make It There
Google has rebuilt and relaunched its MyMaps app. For those unaware. it’s a stand-alone app that allows users to create and share custom maps. The idea is compelling. But it’s less compelling as a user experience. A trip-planning and social-mapping tool, it’s also interesting as a…
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Franchise SEO: For Masochists Only
Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions.
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Streetmap Loses Anti-Competitive Lawsuit Against Google In UK
Streetmap had sued on grounds that putting Google Maps at the top of search results was an “abuse of competition.”
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Do SEOs At Larger Agencies Earn More Than Those At Smaller Agencies?
Local search practitioners, how do you stack up to your peers in the industry? Columnist Myles Anderson sheds some light on this topic based on data from BrightLocal’s recent annual Local SEO Industry Survey.
The post Do SEOs At Larger Agencies Earn M…
The Local Data Ecosystem Just Got A Little More Eco-Friendly
Google recently introduced the Google My Business API, but what does this mean for local business marketers? Columnist Christian Ward of Yext explains.
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10 Local Link Building Tips for 2016
Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now.
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7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
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Google’s Fake Locksmith Problem Once Again Hits The New York Times
Google’s local results algorithm has not fixed the fake listing problem from five years ago.
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When You Rank High Organically But Not Locally (Case Study)
You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? Columnist Joy Hawkins explores.
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Is Apple About To Launch A Competitor To Google Street View?
Google Street View is a dramatic and sometimes useful feature of Google Maps that helped set it apart from competitors such as Nokia Maps and Bing Maps a few years ago. Now, there’s evidence that Apple may be seeking to create its own version of Street View. The following posting appears on…
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Report: Google To Launch Search Service To Connect Searchers To Home Service Providers
BuzzFeed reports Google will launch a new service to connect searchers with local plumbers, electricians, contractors and other home service providers.
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Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases
TripAdvisor and Booking.com reviews now appearing in search results.
The post Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases appeared first on Search Engine Land.
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Google’s PAC-Maps Gets April Fools’ Ball Rolling Early, Turns Google Maps Into Pac-Man Video Game
Today’s PAC-Maps release is most likely the first of many April Fools’ Day gags from Google.
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10 Practical Tips For Using Geo-Location To Reach Your Target Audience
Geography plays an important part in creating customized and targeted marketing campaigns, and columnist Wesley Young lays out ways in which local search marketers can use geolocation to their advantage.
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The Missing Link Building Tip For Local SEO
Links have become increasingly important for local search since Google’s Pigeon algorithm update, but columnist Greg Gifford reminds us that local link building tactics differ from “traditional” ones in important ways.
The post The Missing Link Buildi…