Real Client Data On How Google’s Pigeon Update Affected Real Estate SEO
You might be surprised to find that, for one vertical at least, the results after Pigeon were not at all what one would have expected.
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Holiday Search Planning For Local Businesses In 5 Easy Steps
How can local businesses prepare their digital marketing campaigns for the holidays? Contributor Rachel Lindteigen lays out her formula for success.
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Understanding Sales, Conversion & Revenue For Local SEO Agencies
Contributor Myles Anderson takes a deep dive into the stats BrightLocal collected in a survey of more than 1,700 local SEOs.
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Google Maps Navigation Now Covers 104 Countries
Android Police points out that Google has expanded navigation for Google Maps to 20 additional countries. These are mostly in Africa, the Caribbean islands and South America. From Algeria to Venezuela, the addition of these 20 brings to an impressive 104 the total number of countries where Google…
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5 Local Marketing Lessons I Learned From The Insurance Industry
The path to purchase differs from product to product, but there’s much all local businesses can learn from the “last mile” of the insurance-buying process.
The post 5 Local Marketing Lessons I Learned From The Insurance Industry appeared first on Sea…
The End Is Near For Panoramio, Google To Migrate Photos To Google Maps Views
Googler Evan Rapoport announced this week that Google would be closing Panoramio, the geolocation photo site that lets users upload photos to Google Maps and Google Earth. In place of Panoramio, Google will be migrating photos to its Google Maps Views …
Google Revives, Upgrades My Maps
Like many of Google’s local/mapping products, My Maps has had a … let’s call it a “checkered” history. It’s been heavily promoted and then seemingly ignored. It’s been renamed (to “My Places”) and had some of its features co-opted by other…
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Enterprise Local Marketing Automation Tools – New Market Intelligence Report
Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Local Marketing Automation Tools 2014: A Marketer’s Guide.” With local targeted ad spending forecast to grow to nearly $70 billion by 2018 (BIA/Kelsey), marketers are paying close…
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Apple Watch Brings Local Search To Your Wrist
We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash survey” conducted immediately after the announcement showed 33 percent of 1,000 US respondents were potentially interested in buying one. The device carries a wide range of apps…
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Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories
While many marketers have written off Internet Yellow Pages as dead, the recent Google Pigeon update may have made them relevant once more.
The post Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories appeared first …
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The image…
Google Tests A New Local Knowledge Graph Interface
Google is testing a new interface for their local knowledge graph. Instead of the local carousel interface that launched a year ago in June 2013, Google is testing more of a ‘card’ like approach that is vertical as opposed to horizontal scroll. The folks at Moz captured this in their…
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Worried About Pigeon? Just Keep On Truckin’
Pigeon has rocked the local SEO world. How should we respond to Google’s new local search algorithm update?
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Study: Consumers Increasingly Turn To Mobile & Varied Media Combinations In Last Mile
If you thought people started their shopping on mobile then turned to their laptop or desktop to close the sale, you’re mistaken. How consumers are negotiating the last mile of the purchase process.
The post Study: Consumers Increasingly Turn To Mobi…
BrightLocal Opens Its 2014 Local SEO Industry Survey
Local SEO firm BrightLocal has posted its third annual local SEO industry survey, asking SEO professionals to answer 20 questions on SEO business related topics like company turnover, services and fees. Anyone interested in taking the survey can do so on BrightLocal’s website up until this…
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Indian Govt. Rages At Google Maps Outing Of Secret Bases
In 2013 Google imitated a “mapathon” project in India, offering prizes to encourage people to help fill in gaps and improve Google Maps in the country. At the time, India’s Central Bureau of Investigation (CBI) asked the company not to collect “classified data,” such…
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Using Autocomplete To Hijack Local Search Results & Improve Online Reputation
Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) p…
Google Maps Currently Taking Users To The Moon & Mars
Google Maps used its Google+ profile yesterday to announce a new out-of-this-world feature, allowing users to explore the craters on Mars and take a virtual trip to the moon. The announcement marked NASA’s Curiosity Rover expedition to Mars, which has spent the last two year’s roaming…
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New Foursquare App Bets The Company On Personalization
After months of anticipation the new Foursquare app has finally arrived. It will be available this morning from the three major app stores. The new app is built around two principal concepts: Tips and Tastes. It attempts to create a better “local search” experience using data (in the…
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Picking Through Google’s Pigeon Droppings…
Local appears to have been hit with the most far reaching update since Venice, and one that has flung more kaka than Hummingbird – so “Pigeon” seems pretty apropos, perhaps because Google appears to be treating many local SERPs like so many statues in the park. Pigeon Is A Major…
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