Local Businesses, Ensure Your AdWords Accounts Are On Target
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…
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Key Metrics For Success With A Local Business Website
There’s a lot of literature out there discussing what local businesses can do to improve their websites, ranging from boosting search visibility through targeted keywords to leveraging content like video to keep visitors engaged. But what’s often missing from these conversations are broader…
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10 Tips For Using YouTube To Kill At Local SEO
Here’s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves. Before launching into the…
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Bing To Include Local Product Inventory In Search Results
Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for display in search results. Local Corp. will supply in-stock product data from a range of mostly national-local retailers. The list of participating…
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Foursquare Aims To Improve Venue Database By Expanding Superuser Program
Foursquare’s superuser program, now 40,000 people strong, is getting an overhaul. The company says it’ll soon launch an automated test that will make it easier for users to become superusers — they’re the ones with special privileges to edit business listings and venues in…
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10 Questions To Ask Before You Hire a Customer Review Management Service
I have been doing a bit of work in the reputation management space as of late, and the subject of customer review management comes up a lot. There are probably hundreds of review management services out there, and it’s difficult to understand what makes one better than the other. With that in…
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Crush The Competition With Hyper Local Listing Management!
In May 2012, Google partnered with Ipsos OTX Media CT to get a better understanding of U.S. smartphone usage. Their study revealed that 94% of smartphone users have looked for local information, and 90% took action as a result (called the business, walked into a store, redeemed a coupon, etc)….
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Google Adds Waze Traffic To Maps App, Search To Waze
The first “synergies” from Google’s Waze acquisition are being rolled out to both Google Maps and Waze users. Google announced this morning in a blog post that real-time Waze traffic updates will appear in the Google Maps app (for iOS, Android): Users of Google Maps for Mobile…
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Best & Worst Ways To Influence Local SEO Rankings
The vast majority of local businesses out there – even those heavily invested in digital and mobile marketing – are constantly looking for insights on how they can improve their placements in Google’s search engine results. While there’s plenty of advice available on specific tactics ranging from…
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Logo Optimization: A Local SEO Stealth Tactic
When local businesses look to beef up their SEO game, they’re often looking for some clever technical trick. But, one of the simplest and most elegant local SEO tactics is to optimize the site’s logo. Since many businesses are unaware of it, employing it will amount to a…
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New Local Ad View (And AdWords Click Type) Comes To Google Maps App
Google is following up on the recent roll-out of its updated Google Maps app for Android and iOS devices with a new local ad view and click type. The ads appear at the bottom of the screen. In addition to the standard title and ad text, the ads include the car icon link to get […]
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7 Things I’ve Figured Out About The New Google Maps
Google has been busy changing a lot of the user interfaces for its local search services. Between the new Google Maps, the Google Local Carousel and the new Reviews Pop-Ups, they have certainly thrown the local search world into a tizzy. I have been pl…
Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires
Apple Insider points out that Apple is hiring for dozens of positions in its mapping group. There are more than 80 positions that respond to the keywords “Apple Maps” on the company’s jobs site. Among a range of other positions, Apple has been seeking “ground truth local…
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New CityMaps Hopes To Compete With Social And Editorial Content
Mobile mapping provider CityMaps recently redesigned its iOS app. It impressively includes home-grown vector maps, built from the ground up. Beyond this CityMaps is trying to offer deeper editorial and social content to differentiate from other mapping…
Google Reportedly Testing Local News Card For Google Now
Google is reportedly testing a local news “card” for its Google Now predictive search product. Quartz first reported on the project, and says it’s currently only being tested internally by Google employees. The revelation came from an interview last week that Quartz did with…
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Report: Building Contractors Number 1 Local Ad Category
Restaurants is still the most widely searched local business category according to YP’s Q2 Local Insights report. However restaurants doesn’t even show up in the top 10 when it comes to advertising spend. According to YP data, the following list represents the most searched local…
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Google+ Local Reviews Now Pop Up As Overlay, Rather Than In New Page, In Google Search
If you search for a keyword phrase that triggers local listings in Google’s Web search results, such as searching for [barber], Google will show you Google Business listings. If you click on the reviews on one of those listings, instead of taking you to the Google Business Local page, Google…
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Google To Shutter Its Google+ Local iOS App Next Month
With the newly updated Google Maps app for iOS out, Google has announced its plans to shut down the Google+ Local app for iOS on August 7th. There’s been no official announcement that I’m aware of yet, but both 9to5 Mac and Mark Traphagen posted a Google email detailing the shut down…
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The Key To Success In Local Lies In A Vertical Approach
Vertical offerings are playing an increasingly critical role, not only in attracting consumers and directing them to relevant local business listings, but also in providing consumers with the necessary tools to evaluate and directly make purchases. As …
HopStop Bought By Apple For Public Transit Data
Hot on the heels of its acquisition of Locationary, Apple has bought transit site and cityguide HopStop for an undisclosed amount. It’s an ugly site that has very useful public transit schedules, maps and related information. The value of the data to Apple Maps is obvious. HopStop launched in…
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