Are Home Service Ads the death of home-based businesses on Google?

Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local sear…

Google is making strides with Google My Business 

Though Google My Business isn’t perfect, columnist Brian Smith believes that recent updates and added features illustrate Google’s commitment to making the platform work for local business owners.

The post Google is making strides with Google My Business  appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Compare 16 local marketing automation platforms

Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly…

Please visit Search Engine Land for the full article.

Yelp says Google violated ‘do not crawl’ provision of 2013 FTC settlement agreement

Reportedly, numerous Yelp business images were found in Google Maps.

The post Yelp says Google violated ‘do not crawl’ provision of 2013 FTC settlement agreement appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in

Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum.

The post August 22, 2017: The day the ‘Hawk’ Google local algorithm…

Please visit Search Engine Land for the full article.

6 things you need to know about Google’s Q&A feature on Google Maps

Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature.

The post 6 things you need to know about Google’s Q&A feature on Google Maps appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google says we don’t need no stinking location modifiers… or do we?

Google recently stated that users are beginning to drop location qualifiers when searching for local businesses. But is it time for local SEOs to stop focusing on these terms? Columnist Andrew Shotland discusses.

The post Google says we don’t need no stinking location modifiers… or do…

Please visit Search Engine Land for the full article.

Google upgrades flight and hotel search to provide price grid views & more

Google’s new features can help you find the perfect route and most economical prices for your upcoming trips.

The post Google upgrades flight and hotel search to provide price grid views & more appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

4 local SEO tips for restaurants

While general SEO wisdom is applicable if you’re running a restaurant website, contributor Dave Davies digs into the details of the options available especially for this business category.

The post 4 local SEO tips for restaurants appeared first on S…

Optimized store landing pages: An important part of local search strategy

How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.

The post Optimized store landing pages: An important part of local search strategy …

6 tips for using location information to boost conversion

Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.

The post 6 tips for using location information to boost conversion appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.