Google Maps will use crowdsourcing to identify wheelchair-accessible locations
Anyone can now add accessibility information to places on Google Maps or business listings in search.
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Dex Media acquires YP Holdings to expand its SMB marketing automation platform
New company, to be called DexYP, says it will keep YP.com local search directory alive.
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Google My Business website builder SEO review
Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it’s worth your time.
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Small business SEO: Your questions answered
Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.
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7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search.
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Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue.
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Yext launches app directory with 26 partners for two-way data exchange
Data integrations span a range of categories and partners.
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Google has officially rolled out a new tab-based local panel with quick access to reviews
Users can toggle between a local listing’s overview details and their reviews in the Google search results.
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Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode
Google and Bing already offer similar indoor maps.
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Business profile and review best practices from TripAdvisor and Yelp
Businesses that complete their profiles see 5x the customer leads each month.
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Bing launches bots for local businesses
Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.
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Study argues Yelp drives higher conversions than Google and Facebook
92% of respondents said they made a purchase after visiting the site.
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5 reasons why websites still matter to local search in 2017
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.
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Stop overloading your Local SEO content!
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.
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Google Hotel Ads now showing nightly price trends
Shows best prices for one-night stays by day when data is available.
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7 unannounced updates to Google My Business we’ve seen in 2017
Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes.
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Is it time to consider local marketing automation software?
More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits…
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