Google says it has now tracked 4 billion store visits from ads
The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling.
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SMX West session: Harnessing the power of online reviews
Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already.
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Preparing for local reach in a ‘post-rank’ world: Get your data in line
How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.
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Top 10 insights on local marketing at LSA17
Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference.
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SMX West session: The definitive guide to local search ranking factors
What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors.
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Why and how entities are shaping location marketing
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.
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Google launches location extension display ads for local businesses
Some other display ads may be converted automatically to the new format when users are nearby.
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National retailers: Stop ignoring local SEO
National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.
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Yext files for long-awaited $100 million IPO
Last year the company announced a revenue “run rate” of $100 million.
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10 ways to improve your business locators
Multilocation businesses often have store locators, but many aren’t making the most of them. Columnist Adam Dorfman suggests ways to optimize your locator to provide a better user experience and increase conversions.
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Driving local marketing change with Uber, Lyft and self-driving cars
Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses.
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5 ways you can improve your new business’s visibility on Google Maps
Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results.
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Need to get with Google My Business support? Use Twitter!
While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!).
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Google local finder tests cards with horizontal scroll for map search results
Google loves the swipe left and right motion, they are now testing it on the Google Maps local finder search results.
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Updated Google My Business guidelines disallow virtual offices as service-area businesses
Recently updated Google guidelines clarify how virtual offices are handled for Google My Business listings.
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Hyperlocal marketing will soar in 2017: 5 tips to stay on top
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.
The po…
6 business types that reap the most reward from local SEO
Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.
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Organic traffic & link building for small businesses
Link building is often one of the most challenging digital marketing tasks for small businesses. In this helpful how-to, columnist Marcus Miller explores how link building works today and what small businesses can do to get started.
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‘Things to do near me’ SEO
Columnist Andrew Shotland takes a look at the “near me” phenomenon and shares data that helps illuminate how to rank for these queries.
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How to nail a local SEO pitch
Wondering how to make a good impression with potential clients? Columnist Lydia Jorden shares her process for successfully pitching to local businesses, even if they don’t have much SEO knowledge.
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