Baidu SEO: How to optimize for China’s biggest search engine
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. But there are countries in the world where Google is not king, and one of them is China. If you want to optimize for the second-largest economy in the world, here’s what you need to know about Baidu, China’s primary search engine.
International SEO: 5 ways to scale performance
The Internet offers brands an unprecedented way to reach their customers across borders, but reaching different populations requires an understanding of what people want and then producing content to meet these needs. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.
Five factors for global SEO success
Businesses with global aspirations will have plenty of options for growth, but wildly hammering duplicate pages across numerous websites and changing the page title obviously isn’t going to work, so what is?
The Global SEO & Content Marketing Landscape
Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global S…
Global SEO And Localization Excellence – What Localization Really Is
Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines is a top priority for enterprise search marketers since it is a gateway to increase leads, conversions a…
How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met […]
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