Case Study: Developing Personas: B2C in a B2B World
Understanding your customers helps you to market to them in a way that suits them. RUssell O Sullivan explores the world of Personas.
Post from Russell O’Sullivan on State of Digital
Case Study: Developing Personas: B2C in a B2B World
How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In Search Marketing
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and say they’ve heard it all before.) I learned at least as much from the people I met […]
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