How to create compelling content based on existing data

Data-focused content doesn’t require as much heavy lifting as people assume. Existing public data sources can translate to compelling content for your brand.

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Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP?

Which of the fresh Google ranking factors will actually influence SEO practice, and which will fade away? Find out in this article.

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How to drive digital innovation necessary during the pandemic

Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here, internet marketing pro Nick Chasinov offers five strategies for enhancing your digital customer experience.

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Partial match domains in 2020: How to optimize and use effectively

Tudor Lodge shares a quick guide to help you succeed at partial match domains, understand the caveats, and optimize effectively.

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How to get your YouTube videos appear in Google’s video carousel

Ranking in Google’s video carousel is quite doable and doesn’t require months. Ann Smarty shares a guide to YouTube keyword research and video page optimization.

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Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network

TikTok has taken the marketing world by storm with personalized content and unique design. Three algorithm features are making it the marketing tool brands can’t survive without.

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Inbound marketing for brand awareness: Four up-to-date ways to do it

Where specific brand names have become synonymous with their original product, new brands can easily be suffocated out of the game. Here’s how inbound marketing can help.

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Content marketing metrics for B2B companies: From ToFu to BoFu

Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. Read on these are metrics your CEO will love to know.

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How businesses can use YouTube to tackle the COVID-19 business crisis

Using YouTube for your business can be an open-ended option to help with their marketing and product promotions in light of the COVID-19 crisis.

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Five reasons why SEO should be prioritized over paid media campaigns

Paid media can drive great results but SEO is a strong tool that is just as powerful at less of a cost to you and your business. Elevation Marketing’s Vice President of Strategy and Marketing Services explains why SEO gives more bang for your buck.

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Why site speed is critical for your SEO success and how to make it happen

Site load speed is critical in your site’s SEO performance. Failing to pay attention to this critical statistic can lead to lost traffic, resulting in lost revenue. We’ll walk through the importance of speed and provide insights into issues impacting site speed and how to address them.

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Voice search SEO guide: Trends and best practices

Around 27% of online users worldwide use mobile voice search. Here’s why and how you should probably start optimizing for this growing trend.

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