Five SEO content types to power and grow your business through 2020

Search friendly content that is targeted, optimized, and engaging differentiates front-runner brands from the rest of the crowd. Jim Yu shares five content types that add value.

The post Five SEO content types to power and grow your business through 2020 appeared first on Search Engine Watch.

How to use headlines to help create and optimize content

Fractl’s Growth Specialist shares a guide on how to optimize content through effective headlines. It covers how you can frame, promote, pitch, and sell your content.

The post How to use headlines to help create and optimize content appeared first on Search Engine Watch.

Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats

Video advertising trends are the growth drivers of the marketing landscape. Ivan Guzenko shares his thoughts on the trendiest ad formats and resolutions.

The post Hottest user-centric video advertising trends of 2020: CTV, vertical, and social formats appeared first on Search Engine Watch.

How to win at SEO with FAQ schema markup

If you are looking for an easy method of improving your website’s SEO, using the FAQ Schema Markup is a great place to start. FAQ pages, properly marked up, are usually eligible to become rich results in Google’s search.

The post How to win at SEO with FAQ schema markup appeared first on Search Engine Watch.

Chaotic communication: COVID-19 is rewriting our cultural rules of connection

Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors that serve as lessons to help your brand pivot successfully in the “new normal”.

The post Chaotic communication: COVID-19 is rewriting our cultural rules of connection appeared first on Search Engine Watch.

10 Advanced SEO tactics to drive more traffic to your website

Founder of Digital Ducats Inc. shares 10 advanced SEO tactics to add to your toolbox for driving traffic and maximizing the traffic to your website.

The post 10 Advanced SEO tactics to drive more traffic to your website appeared first on Search Engine Watch.

How to adapt SEO strategies for the zero-click search landscape

Zero-click search is not that big a hurdle. Five fantastic tips to tailor your search strategy to make zero-click work for you.

The post How to adapt SEO strategies for the zero-click search landscape appeared first on Search Engine Watch.

SEO on a shoestring budget: What small business owners can do to win

Being SEO smart doesn’t have to cost you a bomb. Ali Faagba highlights small yet effective efforts to help small businesses win the race.

The post SEO on a shoestring budget: What small business owners can do to win appeared first on Search Engine Watch.