The data-driven approach to making backlink analysis decisions

Backlink analysis is one of the most contradictory topics in the SEO community. In fact, we all agree that it’s crucial for organic search visibility but which metrics should be driving those business decisions is not clear. More on how to create a data-driven backlink analysis strategy?

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Top three marketing trends for the COVID-19 era

If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are. 

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How search giants are helping spread COVID-19 awareness

SignatureWEB’s SEO Director takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19 awareness and combated misinformation.

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How influencer marketing can survive the oncoming recession

Impact’s Molly Young examines two distinct brand scenarios, how these different circumstances are likely to impact their influencer marketing strategies, suggestions to track ROI, and the way forward. 

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How to improve your digital marketing with competitor analysis

Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you.

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