COVID-19 has altered paid search: How marketers can adjust strategies
Greater uncertainties and tighter marketing budgets mean marketers should invest in paid search to stay connected to customers during the crisis.
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Five quick ways to speed up your ecommerce conversions
75% of people do not return to abandoned carts. Fortunately, there are techniques to reduce cart abandonment and increase ecommerce conversion rates.
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The perfect SEO recipe to survive COVID-19 and the May core update
Award-winning digital agency, MintTwist’s SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update. Bon apetit.
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The data-driven approach to making backlink analysis decisions
Backlink analysis is one of the most contradictory topics in the SEO community. In fact, we all agree that it’s crucial for organic search visibility but which metrics should be driving those business decisions is not clear. More on how to create a data-driven backlink analysis strategy?
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Top three marketing trends for the COVID-19 era
If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are.
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How Twitter is contributing to support masses during the Coronavirus outbreak
As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times.
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What are PBNs and should you use them?
Will you get penalized if you use PBNs? Should you consider using it? Read on to find out what experts and Tudor Lodge Consultants suggest.
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Free resources to grow your business during lockdown
Adapting to change is the way forward. Free online resources add value, promote business growth and improve marketing strategies during and after the pandemic.
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Ecommerce and SEO: Past, present, and post COVID-19
Jim Yu takes a look at the current state and how businesses will need to adapt their ecommerce and SEO strategy to succeed post-COVID-19.
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Maximizing local SEO: Five tactics to enhance visibility without breaking the bank
Toby Nwazor examines how your small business can still win the local SEO war in spite of all the recent Google algorithm tweaks.
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Five ways to get more product exposure with high powered influencers
ReferralCandy’s Raul Galera examines influencer marketing in-depth and the role of high powered influencers in achieving stellar product exposure.
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Remarkable impacts of COVID-19 on Google SERPs
Here’s how the recent COVID-19 pandemic has had a lasting impact on Google SERPs and what it means for the future of personalization.
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How search giants are helping spread COVID-19 awareness
SignatureWEB’s SEO Director takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19 awareness and combated misinformation.
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Branding for SEO : A way to fight against Zero Clicks SERPs
Is it possible for a business to win against “Zero Clicks SERPs”? Nicolas Vargas shares detailed pointers and examples of branded search for SEO.
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How influencer marketing can survive the oncoming recession
Impact’s Molly Young examines two distinct brand scenarios, how these different circumstances are likely to impact their influencer marketing strategies, suggestions to track ROI, and the way forward.
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How to increase online sales in three easy steps through PPC ads
Inna Yatsyna guides you through the most common errors in contextual advertising with practical recommendations on setting up effective PPC ads.
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Five digital marketing tips for freelancers
As freelancers, it’s up to you to promote your freelance business. Digital marketing tips to help you handle it like a pro.
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JavaScript rendering and the problems for SEO in 2020
Croud’s VP Strategic Partnerships, Anthony Lavall discusses JavaScript frameworks that deal with the most critical SEO elements.
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How to improve your digital marketing with competitor analysis
Nowadays it’s more important than ever to know how your competitors act to adapt your strategy accordingly. During uncertain times, staying relevant to your audience is vital for keeping the lights. There may be even more opportunities for your business, and competitor analysis can point them out for you.
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Eight HTML elements crucial for SEO
A detailed look at the top eight HTML elements to better communicate with the search engines to achieve better SERP rankings.
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