Category: Search Engine Watch

With a little planning, everything that happens in your industry can create link building opportunities. This template for planning is simple yet extremely effective in helping your public relations and link building activities work together.

Marketing automation can have a huge impact on your conversions and new business. It can improve the way your organization handles prospects and help improve activities and performance from initiatives like SEO, SEM, social, and content marketing.

Brands in financial services, insurance, health care and other highly regulated industries must adopt compliant social media strategy and processes or risk big losses in search visibility. Here’s how brands can harness the power of social signals.

At Google I/O, Google Analytics introduced a new feature that’s quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and other offline data sets.

Pinterest has detailed several types of pins that have added information on them, including product pins, recipe pins, and movie pins. But this move is really seen as Pinterest working better with brands who get their products pinned frequently.

Google’s search market share dropped slightly once again (from March’s 67.1 percent to 66.5 percent), with Bing and Yahoo slightly edging up. Microsoft’s Bing saw the biggest increase with a total search market share of 17.3 percent.

Want to build market share at the expense of your SEO enemy? Use this template to compare and contrast your content strategy and SEO performance with that of your dreaded SEO foe and come up with a way to vanquish them once and for all!

A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.

The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about how this data is collected and find out how you can use this data to your advantage.

Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.

Google and NASA joined forces to establish the Quantum Artificial Intelligence Lab that to research artificial intelligence using quantum computers. The lab will use a D-Wave 2 computer that is priced at around $15 million.

YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. The video streaming website launched eight years ago with a single video. Now, 100 hours of video are uploaded per minute.

Yahoo announced last week a partnership with Twitter to integrate tweets directly into its newsfeed. Yahoo CEO Marissa Mayer says it will “seamlessly include relevant and personalized Tweets alongside stories from Yahoo and our other sources.”

A newly approved bill states that Google, other search engines, and news aggregators can only use short snippets of material from publishers. Separately, Germany is also in the midst of a battle regarding the use of embedded video on websites.

Google’s AdWords Express is the latest Google property to receive a makeover. AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users and to streamline the process.

The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content campaigns.

Which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present seasonal, relevant offers to searchers? We break down three PPC ads searchers found when searching for [buy flowers online].

Online video is huge and video viewing doesn’t seem to be slowing down any time soon. If you’re ready to advertise on YouTube for the first time – with one of those ads that pop up before you watch a video – then this basics guide is for you.

The SEO practices you implement in site design that optimize for search engines should be invisible. Modern day web design success requires a multi-function, multi-skilled approached to ensure maximum impact for your business. Balance is key.

In conjunction with the arrival of “Star Trek Into Darkness”, Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for “beam me up” and a new language option to Bing Translator: Klingon.