Category: Search Engine Watch

UK price comparison firm Foundem believes that Google’s proposed concessions ignore the basis of Google’s monopoly on search. Instead, the concessions focus on minor alterations to Google’s “self-serving Universal Search inserts.”

BloomReach’s “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It goes beyond just the keywords and looks at all content elements on a page, including the intent.

A new Easter egg turns Google Images into a playable classic arcade game with a Google twist. Head to Google Images and type “Atari breakout” to fire up “Image Breakout” and start destroying rows of images by bouncing a ball into them.

When it comes to SEO for Google, what should webmasters expect in the next few months? In his latest video, Matt Cutts provides an overview of changes Google is working on, including Penguin 2.0, advertorials, authority, Panda, and more.

With the amazing amount of link data and number of great tools to analyze your backlink profile, it can get a bit overwhelming. But it doesn’t have to be. Here’s how to get link data, how to analyze it, and how to quickly see if you have problems.

The whole nature of search has changed drastically. But what isn’t entirely clear is how SEO providers have evolved to meet this new reality. The fake-it-til-you-make-it days of “just throw some links at it” are well and truly gone, my friends.

You need to be more considerate of the way that consumers are using mobile devices to understand the value of the channel. Desktops and tablets are merging. And you must continue to optimize at the device level as much as possible.

47 percent of U.S. online consumers have made a purchase based on recommendations from Pinterest. What can marketers do to boost that number and more effectively engage consumers on the site? Here are eight recommendations for success on Pinterest.

You will now be allowed to directly engage with your Facebook friends right from Bing’s search results pages. The new tool will allow you to ask questions or provide comments or answers on posts that are relevant to the search.

“Search Engine Optimization: The One Visual SEO Book You’ll Really Ever Need” (Third Edition) by Kristopher Jones is out now and covers everything from SEO basics to technical, social, and local search. Learn how you can win your own signed copy.

Espionage has benefits, especially for a small business trying to compete with the big boys. Using competitive analysis and PPC will give you a leg up on what the competition is doing and ultimately make your marketing plans easier from the get-go.

For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here’s everything you need to know to help make your decision.

You can now filter your traffic data more granularly in Google Analytics. Google has introduced several new filters to help you take a deeper dive into analytics in the areas of mobile, social, content and traffic, audience/users, and ecommerce.

As part of a Klout and Bing partnership, answers from Klout’s new Q&A feature, “Klout Experts,” will be placed on Page 1 of Bing’s search results for certain queries. Klout says its taking measures to ensure it doesn’t become a content farm.

There are dozens of great charities begging for the kind of help a digital marketer can provide. When choosing a charity, find something you’re passionate about. Here’s how to create a fun event to support your charity while holding down costs.

Ever wanted to craft art on Google’s homepage? Today is your lucky day. Google celebrates Mother’s Day 2013 with an extravagant interactive Doodle that lets you craft, print, and share a total of 27 different logos thanks to a card-building machine.

There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame. But you can expect the next Penguin update in the next few weeks, Google’s Distinguished Engineer Matt Cutts has confirmed.

Google seems to be testing a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results. This format is clearly targeting mobile and tablet users.

Our phones have become the hub for much of our communications and a growing percentage of our productive work – and they can get clogged up with clutter pretty quickly. These free and paid apps will help you take back some of your time and space.

With more than 100 million monthly unique visitors, Yelp is a great place for local businesses to gain visibility. This guide will show you how to claim your business listing, make sure its fully optimized, and ways to encourage more reviews.