Category: Search Engine Watch

“Just because a patent issues that has somebody’s name on it or someone who works at search quality or someone who works at Google, that doesn’t necessarily mean we are using that patent at that moment,” says Google’s distinguished engineer.

Facebook’s Promoted Page Likes advertising are now available globally, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here’s everything you need to know about getting started with Promoted Page Likes ads.

As part of Snickers’ “You’re Not You When You’re Hungry” campaign, an ad agency teamed up with Google to target users who made common spelling errors on Google searches. The result: more than 500,000 people saw the ads over three days.

Pinterest use by brands in the fashion retail and automotive industries is lacking. Only 18 percent of fashion retail brands pin items on Pinterest, and more than 75 percent of Pinterest engagement for the automotive industry is driven by users.

Facebook’s ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder, lifting the company’s net income to $219 million. Total advertising revenue grew 43 percent year-over-year.

Developing a program that involves multiple channels can be complicated. When approaching your ultimate outcome of generating links, taking an engineer’s approach can help you create a link building campaign that will yield optimal results.

When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or an expert at managing SEM campaigns? Actually, you need both skill sets. Here’s why.

Most journalists operate under a strict code of ethics that forbid them to participate in product reviews. As such, if you are a search marketer turning to reviews for mass media coverage, you may be looking in the wrong place.

Facebook ads aren’t all the same. Marketplace ads (Like Ads, Sponsored Stories, etc.) and Facebook Exchange ads (FBX) offer a different approach to buying, data, and intent. These are the three most important differences you need to understand.

Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google’s Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website.

Getting a link from an .edu domain can be very valuable. There are a ton of ripe link opportunities at schools, if you know where to look. Here are a few actionable and high probability tips and tactics for acquiring .edu links.

The test matrix is your roadmap for executing PPC tests – it becomes a living record of all the tests you’ve done. By following a systematic approach to ad testing with a testing matrix, you’ll give yourself the best chance at great ROI from PPC.

There’s been a lot of talk about women being underrepresented in speaking at conferences – and the search industry in general. Women have more power than they give themselves credit for. It’s time to stop complaining and do something to change it.

Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer.

Google will discontinue the Meebo toolbar and hopes that users will switch to Google+ and its single sign on. Google acquired Meebo for about $100 million last summer. The Meebo Bar will stop loading on publisher sites on June 6.

Google is bringing its Now predictive search platform to Apple’s mobile operating system as a feature on the new version of Google’s Search application for the iPhone and iPad. Users will be able to access Now through the Search app itself.

The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.

Bing may be getting a new logo. Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold “boomerang” logo for its Bing search engine. Could this logo soon become Bing’s logo?

Have you noticed as few as 4 or 8 search results on Bing? That’s because more than 50 percent of searchers click on Bing’s first organic result. If you don’t find what you’re looking for, Bing may show 12 or 14 results after an unsuccessful search.

Are you feeding search engines garbage? Taking a look at your entire index will allow you to gain an understanding of what Google and Bing see and index. Here’s how to hone in on and assess your content, see if it’s indexed, and clean it up.