Category: Search Engine Watch

When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.

If you’re using PPC to generate leads, then an effective landing page is critical to converting visitors. Use this template that you can adapt to most markets in which your prospects are just becoming aware of a problem and potential solutions.

One page out gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. And it sure was hard not to see Eric Schmidt. Here’s a quick recap of search and social marketing news and tips from the past week.

Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo’s Global Search Advertising Trends report.

Launching a new website isn’t just about updating your CMS and content, it’s also a brand refresh – your opportunity to reshape your company from the inside out. Here’s a roadmap of vital elements you’ll need for a successful relaunch and rebrand.

The comedy cable network and social media platform have teamed up to launch #ComedyFest, the “first-ever celebration of comedy and comedians to be programmed on Twitter.” The laughs start tomorrow and will be provided by more than 50 comedians.

Google has acquired news summarization start-up Wavii for more than $30 million. Wavii, which uses natural language processing technology to distil online news into topics the users most care about, confirmed the news in a post on their website.

Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last year. From July to December 2012 Google received 2,285 government requests to remove content from its platforms.

Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Now Google has added a drop-down to view Cached or Similar results, or Share a page on Google+.

From Google’s Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here’s a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google.

Your content strategy must meet your users’ needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.

The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.

The European Commission is now seeking feedback on Google’s cosmetic search result changes that aim to settle a years-long antitrust investigation. The EC also revealed some images illustrating what Google’s results might soon look like.

The new Google Analytics Customer Journey to Online Purchase tool lets you interactively explore the typical online buying behavior of your site’s visitors and see how different marketing interactions affect your sales and conversions.

The “Queen of Jazz” is in the spotlight today on Google’s homepage. A colorful Google Doodle pays tribute to Ella Fitzgerald, who was born on this date 96 years ago. The American jazz vocalist won 13 Grammy awards and sold 40 million albums.

There’s a gold rush under way as brands allocate big budgets to build and optimize their presence in emerging search and discovery channels. How can SEOs stake their claim in this new mobile, local, social, and content marketing territory?

Most seek to build influence; measure influence; and yes, some will even attempt to sell influence. Yet, few will achieve action-inspiring influence without planning and effort. Here are 10 lessons in how to influence and inspire others to action.

Expanding internationally is extremely challenging.you have to deal with different time zones, languages, and cultures. Google+ Hangouts can help break down the barriers separating you from your clients, customers, or your own staff.

Competing with the big names can be challenging for any SMB. Video can be one of the easiest ways to market your business to local, repeat customers. Also, make the media your friend. And why you should consider releasing press releases on weekends.

Being a reporter on HelpAReporter.com can be a source of great well-crafted stories, quotes from company CEOs, and opinions from recognized experts that are right on topic. Here are some best practices to get the most from a fabulous content source.