Category: Search Engine Watch

ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google searcher.

With so many sources of original content, it’s getting increasingly difficult to stand out from the crowd. You have to create, curate, and share content, but you must also position yourself as an expert and genuinely interact with your communities.

Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences.

Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Here’s a deeper look at how brands and businesses are using Q&A site Quora.

How are you adding genuine value to your audience? This is the question you must answer if you want to consistently and repeatedly create dynamite content. Spend more time up front brainstorming content, then keep tuning and refining those ideas.

What do you know about your audience? Are your fans, friends, or followers engaged? Do you have a plan? What are others saying about you and how are you responding? Use this checklist to determine how healthy your social media strategy is.

Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king.

Product listing ads can be deceptively easy to set up, but there are still simple steps to take to make the most of them. Here are some of the simplest things you can do when it comes to bidding and optimizing your PLAs to maximize your returns.

Yahoo has launched an iPhone app using Summly’s technology less than a month after buying the firm for $30 million. The Yahoo app allows users to search for news topics they are interested in and displays summarized versions of chosen articles.

With 500,000 downloads in nine days, only about 0.05 percent of Facebook’s user base is using the service. Facebook Home hasn’t had great initial reviews on the Google Play store from the majority of users. The app has a lowly two star rating.

Google has accepted a fine from the German data protection authority over its mistaken and unused collection of WiFi data using Google Street View cars. Germany calls it “one of the most serious cases of violation of data protection regulations”.

Eric Schmidt has defended Google’s UK tax payments, saying the firm operates within the law and is responsible for “billions” of spend in the country. The Public Accounts Committee says Google paid £6 million in taxes from revenues of £396 million

A look at where social is headed, what rightful place social has in the mix – along with PR, web design, promotional marketing, and search engine optimization – and some tactical considerations for what you may want to incorporate into your plans.

Pinterest is seeing explosive growth. It is being adopted by brands, as well as users following these brands. Here are the latest statistics, best practices, and some tactical strategies for one of the hottest and fastest-growing social platforms.

Digital video helps build reach beyond what TV can cost-effectively achieve alone among prized demographic segments. Marketers who quickly develop the competency to optimize across channels will have a significant advantage over the competition.

Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis “wrong”. Here’s a quick recap of search and social marketing news and tips from the past week.

Today’s Google Doodle for Earth Day 2013 has a lot to experience. So much, in fact, Google created a “sightseeing checklist” to make sure you don’t miss anything. You’ll find all four seasons, animals, rain, wind and snow, and much more.

Writing an awesome reconsideration request is critical when you’re attempting to get an unnatural links penalty removed by Google. Get on the path to recovery by following these tips, and see one example of a reconsideration request that worked.

A U.S. district court judge has confirmed, once again, that YouTube operates within the rules of the Digital Millennium Copyright Act and is protected by safe harbor. The court said YouTube could only be held liable for material it knew existed.

Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience.