Weekly Rundown: Google & Spam, Search Malware, GM Back to Facebook & More
Google’s Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here’s a quick recap of search and social marketing news and tips from the past week.
4 Steps to Take After a Google Manual Penalty is Removed
The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So now what? It’s time to acquire high value editorial links. Here are some of the best methods for doing so.
Google Launches Inactive Account Manager, a Digital Last Will & Testament
Google now lets users opt to delete their data upon their death. The Inactivity Account Manager allows users to have their data deleted following long periods of inactivity. Users can also send their Google data to designated third-parties.
Will Google’s Proposed Search Fixes End EU Antitrust Case?
Google has presented a list of concessions in a bid to address the European Union’s concerns and put an end to a two-year long antitrust probe into its search business. Google wants to avoid paying out a massive fine and facing more legal action.