Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”
It’s been more than a year since Facebook introduced Graph Search to the world — its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail’s pace, you’re probably not alone. The rollout to…
Please visit Search Engine Land for the full article.
Facebook Changing their Ads – Could this Lead to Higher Engagement and Ad Spend?
Facebook have rolled out new sidebar ads this week (April 2014), which could mean higher click through rates and engagement for social advertising.
Post from Russell O’Sullivan on State of Digital
Facebook Changing their Ads – Could this Lead to Higher Engagement and Ad Spend?
Tips for Running Promotions on Facebook
Some things social media managers need to consider and be aware of when putting their next promotion together, to ensure that you a) don’t break the law and that b) Facebook don’t unpublish your Page!
Post from Arianne Donoghue on State of Digital
Tips for Running Promotions on Facebook
Tips for Building a Social Media Campaign
Social media has become a fundamental part of digital marketing for companies in recent years. In this post we share tips on building a successful campaign. Your Social Media Strategy What are you using it for? Too many companies still seem to have a ‘well everyone else has it so we thought we’d better had’ […]
Post from Laura Phillips on State of Digital
Tips for Building a Social Media Campaign
How To Choose The Right Social Media Networks For Your B2B Business
One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C context…
Facebook Insights Glossary of Terms
Often marketers use terms which are confusing. Like terms used for Facebook Insights. Here’s an overview of what means what in Facebook Insights.
Post from Bas van den Beld on State of Digital
Facebook Insights Glossary of Terms
If Online Ad Targeting Works, Does More Targeting Work Better?
A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available to Forrester clients only, but the crux of the argument is laid out in a blog post: Why Google – Not Facebook – Will Build The Database…
Please visit Search Engine Land for the full article.
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an…
Please visit Search Engine Land for the full article.
Sharenting – Is It What Your Child Would Want?
Two thirds of UK babies have been posted on a social media network within one hour of their birth. In this post I’m going to have a look at sharenting.
Post from Laura Phillips on State of Digital
Sharenting – Is It What Your Child Would Want?
Facebook Will Launch Graph Search For Mobile “Pretty Soon”
According to CEO Mark Zuckerberg during Facebook’s recent earnings call, Facebook’s Graph Search will hit mobile devices ‘pretty soon.’ It’s now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg…
Please visit Search Engine Land for the full article.
What is Your Privacy Habit on Facebook?
To make sure your content is ‘safe’ on Facebook there is a lot you need to do. But most users don’t think about privacy too much as research shows.
Post from Bas van den Beld on State of Digital
What is Your Privacy Habit on Facebook?
Google+ in 2014
Google+ has a slow start, and social sharing remains pretty slow but what’s in store for 2014?
Post from Laura Phillips on State of Digital
Google+ in 2014
SEER’s Ultimate 2014 PPC Wish List
While we certainly don’t hope for another radical change from 2014, like 2013′s Enhanced campaign migration, the SEER team has shared their PPC wishes for the new year. From updates to Google and Bing to social platforms, we have compiled SEER’s wish list of what we are looking for from PPC in 2014. Once you […]
Best of 2013: No 2 – Facebook Graph Search: Marketing Opportunities and a Potential Privacy Nightmare
Facebook’s new Graph Search has potential for finding information about others and targeting, but also raises a lot of privacy questions at the same time
Post from Bas van den Beld on State of Digital
Best of 2013: No 2 – Facebook Graph Search: Marketing Opportunities and a Potential Privacy Nightmare
4 Trends Marketers Must Address In 2014: Audience, Relevance, Social & Mobile
Upon revisiting last year’s post on this topic, a couple of our bold predictions flopped and a couple turned out to be more reality than fantasy. Though we didn’t see Apple monetize the search results served up by Siri, we did see ad formats evolve to increase relevance and user…
Please visit Search Engine Land for the full article.
How to Run a Successful Facebook Competition
In this post we look at ways to increase your Facebook competition entries online and create more of a buzz around your Facebook promotion.
Post from Laura Phillips on State of Digital
How to Run a Successful Facebook Competition
How To Optimize For Facebook’s News Feed Algorithm
As you may have heard, Facebook EdgeRank is no more. A Facebook insider recently confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed…
Please visit Search Engine Land for the full article.
Facebook Now Let’s You Search Your Posts & Status Updates In Graph Search
Facebook announced the launch of searching your posts and status updates within graph search. Facebook said, “Today, Graph Search will include posts and status updates.” With this, you “will be able to search for status updates, photo captions, check-ins and comments to find…
Please visit Search Engine Land for the full article.
Facebook Advertising Basics: A Walter White Approach
* SPOILER-FREE POST * It was Sunday when I started to think about this post, so naturally I was counting down the hours until the latest episode of AMC’s Breaking Bad. I logged into Facebook to help pass the time and as usual, the marketer in me picked up on a few ads. Which got […]
Ed Couchman (Facebook): break out of the “social jail” #SMWldn
Ed Couchman of Facebook offers a keynote at Social Media Week London. State of Digital reports. #SMWldn
Post from Claire Thompson on State of Digital
Ed Couchman (Facebook): break out of the “social jail” #SMWldn