What is Zapier? And 5 things you can do with it!

The automation tool Zapier works with Zaps that you can create from scratch. These Zaps can link different apps and services to each other to create a smarter workflow and save you lots of time. But that still doesn’t give you a clear answer to this question: What is Zapier exactly? In this post, we’ll […]

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How C-suite derives business value from social media: Q&A with Hootsuite’s VP of Corporate Marketing, Henk Campher

An insightful conversation on social media 2020, the increased consumer appetite, shifting behaviors, and the value it has created for brands right from the marketer to the board room.

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Seven smart ways to upgrade your ecommerce content marketing strategy

92% businesses consider it an asset and it gets you 3X more ROI vs paid search. Strategic ways to use ecommerce content marketing to enhance your business.

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How social media influence 71% consumer buying decisions

What’s the impact of social media on consumer buying decisions? How does social media buying look today? How can it change in the future? Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich answers all these questions.

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Top six reasons you should caption your social media video content

A professional captioner and subtitler reveals why video captions are a must-do: drive social engagement, improve SEO, boost audience reach – to name a few.

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The latest news in SEO and WordPress: October 2020

October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes to Google, Bing, WordPress and everything related to SEO. […]

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Facebook & Instagram embeds on WordPress break soon

Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API. […]

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Social media influencers fight back the Coronavirus disruption

Social media personalities prove to be flexible in creating content that still resonates with the world in a Coronavirus fight back. Evelyn Johnson shares some great examples and stats.

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Five social media trends that are shaping 2020

Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.

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Measure your social media efforts with UTM tags

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your […]

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ADworld Experience 2020 Final Program & Special Discount

The main PPC event in Europe (and the World’s largest one based only on real PPC & CRO case stories) will be on April 23 and 24, 2020, in Bologna (Italy) or via live streaming. Speakers include Purna Virji, Tim Ash, Depesh Mandalia, Navah Hopkins, Beth Quigley, Brandon Doyle, Florian Nottorf, and over 40 Jedi PPC knights from all over the world sharing their knowledge.

Post from Gianpaolo Lorusso

Does social media influence your SEO?

Handling your social media is a necessary part of any marketing strategy, but it’s also a vital part of any good SEO strategy. The popularity of social media has risen and probably will keep doing so. That means Google and other search engines can’t ignore them, and you probably shouldn’t either. You even see recent […]

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Facebook campaign budget optimization: How marketers must prepare for September 1, 2019

If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook’s campaign budget optimization update.

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Facebook campaign budget optimization: How marketers must prepare for September 1, 2019

If you pay someone to adjust bids every week, much of that bid optimization work will be over. Details on Facebook’s campaign budget optimization update.

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Google + Amazon: Data on market share, trends, searches from Jumpshot

“We know Amazon and Google are big, but in reality many of us still underestimate them.” Jumpshot’s Head of Inights shares data on ecommerce market share.

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