Google rolls out new ID requirements for US political ads
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.
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Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress.
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Does Cambridge Analytica have your info? Here’s how to check
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.
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Using Facebook Ads to Promote Content
In this post, Alex Jones from Hallam Internet highlights the importance of amplifying your content and focuses on using Facebook Ads to promote content.
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What to do if traffic from Facebook is decreasing?
Facebook can be a vital source of traffic for your website. Recently, however, Facebook announced that pages of business, brands, and news outlets would become less important in the news feeds of Facebook users. This could lead to a decrease in your views on Facebook and, therefore, in the traffic from Facebook to your website. […]
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As Facebook’s algorithm changes SEO becomes crucial
If you promote your website on Facebook, perhaps you’ve noticed some changes in the last few weeks. Or maybe you read about it online. Facebook changed its algorithm; messages of businesses and news outlets will become less important. In this post, I want to explain the consequences of the changes in Facebook’s algorithm. On top […]
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7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.
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30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
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Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
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Google’s growth in online local reviews continues to dominate, but…
Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews.
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Federal Election Commission proposal toughens political ads disclosure rules
The rule would bring traditional media disclosure requirements to digital ads.
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Publishers turn to ads, search following Facebook’s News Feed change
Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.
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Facebook updates branded content policy to clarify what qualifies as content
Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.
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How to get started with Facebook advertising: A step-by-step guide
Organic success on Facebook may have become harder for brands in the past few years – and will become all the more so with the upcoming change to its News Feed – but the same doesn’t necessarily apply to its paid advertising options.
Facebook kills off news: Publishers panic, try to remember how to do SEO
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers’ posts. Deprived of referral traffic from Facebook, will publishers be turning en masse back to SEO to restore their fortunes?
European press agencies push for licensing fees for their content from Google, Facebook
It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will.
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Moz Local Review 2017 – Does It Work?
Last year, Local SEO Guide paid Moz Local about $17,000. Our primary goal was to use it as a one-stop shop to push some of our clients’ info to the main data listings aggregators. While the service worked for our needs, it was not without its share of hiccups. Our contract is up for renewal […]
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Facebook Local is the social network’s stab at Yelp, Foursquare
Facebook’s new app lets people find nearby things to do and places to go.
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Facebook third-party partnerships bring huge trove of used car listings to Marketplace
Hundreds of thousands of used cars now available as part of content expansion.
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How indie publishers can monetize in the shadow of Facebook and Google
With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all.