How to implement Facebook event tracking for ecommerce with Google Tag Manager
Facebook advertising is one of the most effective cost-per-lead advertising mediums available to retailers today. I’ve been using Facebook Lead Ads to grow my top-of-funnel email marketing list and today I want to show you how to configure Facebook’s Pixel code for retail sites. The example I’m going to use below is a Woocommerce website […]
The post How to implement Facebook event tracking for ecommerce with Google Tag Manager appeared first on Builtvisible.
Facebook officially rolls out food ordering as part of longer-term commerce evolution
Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions.
The post Facebook officially rolls out food ordering as part of longer-term commerce evolution appeared first on Search Engine Land.
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Oculus looks to improve VR app discovery with content-based search
Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.
The post Oculus looks to improve VR app discovery with content-based search appeared first on Search Engine Land.
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A search marketer’s view of Facebook’s advertising platform
Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory.
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Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.
The post Facebook will stop displaying Instant Articles within Messenger appeared first on Search Engine Land.
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Augmented Reality: Where are we now, and what does it mean for marketers?
With big players like Facebook and Apple committing to the technology, contributor Brian Smith argues that AR is becoming more than just a novelty for marketers.
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Audience building for startups with Facebook Lead Ads
Start-up companies often find it difficult to get initial marketing momentum at launch and not all SEO agencies are a good fit to advise on how to get them to first base. If you want to make any money, you need an audience that knows and trusts your brand. Building an audience is difficult without […]
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Facebook expands Marketplace categories and content in new push for growth
Businesses will now be able to have their content featured in Marketplace.
The post Facebook expands Marketplace categories and content in new push for growth appeared first on Search Engine Land.
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Facebook is Home Of Authentic, High Quality Content
I mean, just look at this ad I got trying to help me cash in on government solar credits: I’ve been looking into getting a solar hookup for our house for a while, great targeting Facebook! But wait, I did a double take when I saw the ad because: How odd to see a promoted […]
The post Facebook is Home Of Authentic, High Quality Content appeared first on Local SEO Guide.
Social media for small business owners
You are a small business owner with a local target audience. Of course, your local audience needs to find your shop or office, and you want to use social media for that. But, in the plethora of platforms, you just have no clue where to start. So you post something on Facebook, try a tweet now […]
Taking Your Audiences to the Next Level
Got the basics of audience targeting in your paid media campaigns sorted? Take things to the next level with these expert hacks and tricks from Arianne Donoghue.
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7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search.
The post 7 changes by Facebook that make it a real …
Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.
The post Is AMP the answer to format fragmentation? appeared first on Search Engine Land.
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What does Google’s “Project Owl” mean for search and fake news?
In May 2017, Google introduced Project Owl as its solution to the problem of fake news. It plans to do this with new feedback forms for search suggestions and the answer box, and authoritative content prioritization in the answer box. But how will this affect the user experience of search?
How to capitalize on Facebook mobile traffic – even with a poor mobile experience
We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in today’s digital landscape – even if your mobile landing-page experience isn’t up to snuff.
SEO basics: How to use social media
Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, […]
Social buttons: How to add and track them on your site
To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how […]
Metadata and SEO part 3: social, internationalization and more
Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in headof your site and link rel metadata. […]
Five most interesting search marketing news stories of the week
This week, Google’s emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and an unconfirmed ranking update dubbed “Fred” has been shaking up the SERP.
How to get started with 360-degree content for VR
Once a time and resource-heavy exercise, creating and embedding 360 degree imagery has become much cheaper and easier over the past couple of years.