24 slightly depressing stats on the fall of Twitter
Despite its die-hard loyal user base, Twitter has been doing nothing but rubbing its fans up the wrong way for the last 12 months.
How B2B brands perform on social (spoiler: better than you think)
In B2B social media there are a few accepted ‘truths’. B2B can’t work on Facebook or Pinterest. Instagram is a waste of time. LinkedIn is the only place for us (and we should set up a group, not a page).
Manage your KLM booking through Facebook Messenger
KLM is the first to start using Facebook Messenger to give you flight information and options to change your flight details.
Post from Bas van den Beld
22 useful IFTTT recipes for content marketing and SEO
Imagine a world where Heath Robinson style contraptions genuinely exist and even the most complicated tasks can be achieved without you even … read more
Social Media Strategy: where to begin?
Social media are a necessary part of any marketing strategy, but they should also be a part of your SEO strategy. As social media become more popular, Google and other search engines can’t ignore them any longer. Tweets and Facebook posts don’t get the highest rankings in Google, but Facebook pages and profiles for sure […]
Paid search and social: an introduction to your first steps in digital marketing
So you’ve realized, for one reason or another, that it’s time to crank up the volume of your business and invest in digital marketing.
Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic*
Everything You Need to Know About Facebook Canvas Ads
Back in October 2015, Facebook announced it was testing a shiny new ad unit called Canvas ads. Those tests must have gone well, because Facebook Canvas ads are now being rolled out to the ad accounts of all of us mere mortals! In this post, I’ll share my tips for getting the best out of […]
Post from Tara West
Study suggests that ‘peak content’ has been reached for brands
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content strategy for 2016.
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
A comprehensive guide to advertising on Facebook
Facebook isn’t new to advertising, but it seems to be moving in a very interesting direction by launching many new features that would benefit both brands and of course, its own revenue.
How To Prepare WordPress for Facebook’s Instant Articles
While there’s plenty of interest in Accelerated Mobile Pages (AMP) now might be a good time to take an early peek at what’s next; Facebook’s Instant Pages. Facebook pitches Instant Articles as a “HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display”. Put simply, it’s Facebook’s answer to […]
The post How To Prepare WordPress for Facebook’s Instant Articles appeared first on Builtvisible.
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
The post The Need For Speed: 7 Observations On The…
Please visit Search Engine Land for the full article.
Six of the most interesting SEM news stories of the week
Oh you’ve been away all week? Right, okay. Well sit down. We have some news. Google’s been making some changes…
Weekly SEO recap: speed it up!
This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting. AMP […]
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
How to Win at Facebook Ads for Ecommerce
Facebook ads are also an invaluable format for ecommerce campaigns. A recent Facebook ads campaign we ran for a well known high-street retailer generated an ROI of over 300%* based on online sales alone. Tara West gives 10 top tips on winning at Faacebook ads.
Post from Tara West
11 reasons why your Facebook ad measurement is messed up
A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have … read more
How LEGO’s #Kronkiwongi campaign drove customer engagement
Here we’ll be taking a brief look at an excellent presentation from The LEGO Group’s Head of Global Search Marketing Luis Navarrete, covering how LEGO used the power of social, search and old-school PR to make a success of its Kronkiwongi campaign.
How to optimize your restaurant website
If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already but have decided to focus a bit more on specific types of websites in a number of posts to come. This one will be about what […]