Live @ SMX West: Breathing New Life Into A Tired Paid Search Campaign

If you’ve been doing paid search for a while, you’ve undoubtedly run into a situation where you’re working on a campaign that’s been moderately successful, but has essentially been on autopilot and isn’t taking advantage of any new features that could enhance its…

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Search Engine Land’s Most-Shared Stories on Google+ for 2013: What’s Right, What’s Wrong, What’s Next, & What’s Dead

Happy New Year to you, search marketing friends! Surely you’re eager to dive head-first into 2014, weighing predictions and forecasts of what’s next in the worlds of SEO and SEM, but we’ve still got an installment or two in our Search Engine Land Year In Review series! So…

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