SearchCap: The Day In Search, October 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Launches Its Own “Express” Program For Local Small Businesses This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for…
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The Right Way To Do Click-To-Call In An Enhanced Campaign World
Earlier this week, I attended the How To Do Click-To-Call In An Enhanced Campaign World session at SMX East. As a search usability professional, my primary interest is to understand not only how searchers locate and discover desired content but also wh…
Google Enhanced Campaigns: What We’ve Learned So Far
At SMX East yesterday, during the Google Enhanced Campaigns: What We’ve Learned So Far a collection of the best and brightest PPC professionals came together to discuss insights and lessons learned from Google’s “new” approach to managing ad campaigns. Larry Kim from Wordstream…
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Learning How To Master The Search & Social Universe @ SMX East
By now, we all (should) know that search and social marketing are inextricably linked, and that an integrated digital strategy including both disciplines will amplify your brand, send more qualified traffic your way, and should generate greater ROI. Ki…
SearchCap: The Day In Search, October 2, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Authorship Launches Within Image Search Today at SMX East, Google’s Pierre Far told the audience Google launched a small update to authorship by…
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Hot Tactics For Geo-Targeted Ads On Google & Bing
At SMX East this morning, I sat in on the Improving Your Geographic Targeting Tactics On Google & Bing session, in large part because I’m far more familiar with SEO than with paid search, so I like to stretch myself and learn more about the advertising side of the local search equation….
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SearchCap: The Day In Search, October 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent Google spent just over…
SearchCap: The Day In Search, September 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook Now Let’s You Search Your Posts & Status Updates In Graph Search Facebook announced the launch of searching your posts and status updates…
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SearchCap: The Day In Search, September 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: WordStream Launches PPC Landing Page Creator, Lead Management Tool For SMBs Successful PPC lead generation campaign…
Live @ SMX East: The Coming “Entity Search” Revolution
Yesterday, at Google’s 15th birthday celebration Google revealed its new “Hummingbird” search algorithm. Many observers believe that this may be the most significant change that Google has made in years—and it’s a change no serious search marketer can afford to ignore or overlook….
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SearchCap: The Day In Search, September 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Gets Smarter With Comparisons & Filters Google’s Knowledge Graph is a little smarter today with the addition of filters…
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SearchCap: The Day In Search, September 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page The integration of Google+ across Google…
SearchCap: The Day In Search, September 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Two Years Later, BitTorrent Now In Google’s Auto Completions Over two years ago, Google removed BitTorrent from the instant search auto-complete search…
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Live @ SMX East: App Store Optimization
You’ve read the reports – apps are the new normal for people spending most of their online time on mobile devices like phones and tablets. Well, everyone else has read the reports as well, and getting people to pay attention to your app among the thousands of others competing for mobile…
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SearchCap: The Day In Search, September 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets Extended Validation SSL Ceritificates & Two-Step Verification Process Bing Ads announced today that it has tightened account security measures…
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SearchCap: The Day In Search, September 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: When It Comes To Google, Microsoft’s Ballmer Is Still Fighting Old Battles With Old Tactics I’ve watched Microsoft fight Google in search for a very…
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SearchCap: The Day In Search, September 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Rolling Out App Launcher, Flat Logo The testing is over. Google has confirmed its plans to add a n…
Live @ SMX East: In-House SEO & Social Media – How To Work Together
Many in-house search marketers regard social media as an interesting, amusing, and possibly even useful channel. But quite often they regard their social media peers as younger, inexperienced siblings, who lack the sophisticated approaches and tools th…
SearchCap: The Day In Search, September 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Makes You A Best In Class SEO? Survey Says… Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land…
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SearchCap: The Day In Search, September 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Patent Search Expands To China, Germany, Canada & WIPO Google announced they have expanded their database of patent documents within Google Patent…
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