Content Strategy vs. SEO – What Do You *Really* Do?
Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and […]
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Trade in Your PR & Creative Agencies. SEOs Do it Better.
To understand why, you need to understand SEO today. Think you already do? Read on. What is it that SEOs really do these days? Is it marketing? Is it creative? Is it PR? Is it search engine optimization anymore? What about “real company shit”? Not only what is it to us, the people who’ve been in […]
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Why Your Expensive, Time-Consuming Content Doesn’t Work.
Which question would you kick-off a content strategy with? What do we put on our landing pages and in our white papers and on our blog? What gets our audiences excited or helps them do their job better? You might say #2 because it sounds right, and you’ve probably thought about this before. But check […]
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Think Bigger: There’s a Glaring Marketing Industry Opportunity Up for Grabs
SEO, we’ve got a BHAG (big hairy audacious goal) to address. It’s clear the SEO industry is changing in new and different ways. It’s not as much about the latest new tactic as it is about the latest shift in paradigm. We’re not just asking questions like “how do I address this code issue?” but […]
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John Maeda and his Electric Dots
“During the day, on a completely black surface, a white dot appears like a bright star of hope. As night falls, attempts to resuscitate the star with liberal amounts of white paint inevitably lose to the will of nature. The light of fire enables us to see after the sun has hidden, but its roar […]
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