Dealing With That Key Exec Who Thinks All SEO Is Spam
You may have a killer SEO strategy mapped out for this year, but that won’t matter if someone in the C-suite thinks you’re just a spammer. Columnist Eric Enge advises how to navigate this tricky situation.
The post Dealing With That Key Exec Who Think…
Digital Marketing Advice For The Forward-Thinking Business In 2015
The search landscape is always changing, and columnist Trond Lyngbø reminds business leaders that thinking and planning ahead is critical to beating the competition.
The post Digital Marketing Advice For The Forward-Thinking Business In 2015 appeared first on Search Engine Land.
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How SEO & Content Marketing Can Transform Your Business – And Life
If you’re reading this, you probably know that SEO can help businesses bring in new clients, increase cash flow, and encourage existing clients to spend more money. But have you ever thought about how, as a marketer or a consultant, SEO can help you market yourself, boosting your own career,…
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At Five Years Old, Bing Has Come Far Yet Has More To Grow
Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to…
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Mac “Spotlight” Search Drops Google For Bing; Becomes More Siri-Like In OS X “Yosemite”
It looks like Bing has gained another win with Apple, becoming integrated into a new version of Spotlight in Apple’s forthcoming Mac OS X “Yosemite” operating system. Spotlight will also tap into a wide-range of search resources similar to how Siri works on iOS. During…
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The Recirculation Gap: Why Google Sends More Traffic Than Its Search Market Share Suggests
How can publishers receive a greater percentage of search traffic from Google than the market share Google has in the US? It’s likely due to what I call “The Recirculation Gap” and how Google probably “recirculates” searches back into itself less than Yahoo and Bing….
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Wayback Machine Adds 160 Billion Indexed Pages In A Year, Surpasses 400 Billion Indexed Pages
The Internet Archive announced that the Wayback Machine, a huge internet archive of web pages dating back to 1996, has surpassed 400 billion pages indexed. In January 2013, a little over a year ago, the Wayback Machine said they had 240 billion URLs in…
Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google
Apparently Yahoo CEO Marissa Mayer wants to be the default search for Apple’s Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can’t have, and I’d be incredibly surprised if Yahoo got its wish here. Kara Swisher over at…
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SPONSOR MESSAGE: 2014′s Must-Have Resolutions for Marketers
In 2013, big brands incorporated more social elements into marketing and collect photos, videos, and other content from consumers. In 2014, companies will realize the benefits of user-generated content to humanize their brands, and amplify the reach of…
How B2B Sites Can Align Their Website Strategy With SEM Tactics
A B2B website that does not drive traffic, promote the brand, deliver company messaging or convert users into customers represents a waste of online marketing investments. A good B2B website should help build a strong brand while educating relevant use…
SPONSOR MESSAGE: How to Choose an SEO Vendor
This white paper discusses how an outside SEO fulfillment company can help your organization generate better returns than an in-house team and help lower your fulfillment costs. Topics covered include why you should consider outsourcing, how to select …
The End Of One-Size-Fits-All SEO Reporting
If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together high-level KPIs such as X and Y, and run it by a few key stakeholders.” At first glance, that process likely seems to have worked pretty well…
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Suing Your SEO: Can An Agency Be Held Liable For Poor Results?
It was only a matter of time before a lawsuit was filed against a search engine optimization agency for failing to deliver. Last week, the legal marketing industry was aTwitter (and aFacebook and even aPlus) with news that law firm Seikaly & Stewart had filed a lawsuit against The Rainmaker…
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Keys To Working With New Search Clients: Planning, Communication & Setting Expectations
I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-te…
11 Things We Should Never Ever Do In Link Building Again
Okay friends, we need to have a little talk. I am frustrated. All of us Link Week columnists genuinely care about giving away good (and free, I might add) information on how to do link building the right way. So why, why, pray tell, do we continue to see so much crap? Clearly, we’re going to…
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Maps & Metros: Surviving And Thriving In Local Search
Last week I attended the SMX Advanced session, “Maps & Metros: Surviving And Thriving In Local Search,” moderated by Matt McGee with speakers Mike Blumenthal, Mary Bowling and Mike Ramsey. It’s extremely challenging right now to recommend new “advanced” SEO methods…
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Best Practices For Google Enhanced PPC Campaigns
If you do any pay-per-click marketing, you are no doubt aware that on July 22, 2013 Google is transitioning all AdWords accounts from “legacy” to “enhanced” campaigns. Google gives account owners the option to make the switch over sooner, but after July 22 Google will make the switch for you. If…
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Social Tactics For The Search Marketer
Search marketers tend to live in their own little world. They use their own language. In spite of these differences, search and social digital marketing disciplines are irrecusably connected. Like our big blue marble, we can all live in separate countr…
Big Data + Big Math = Big Mess or Big Money?
Up Close Coverage From SMX Advanced 2013 What happens when you combine big data with some big math? Good things, bad things and things we have yet to truly comprehend. Big Data is the most talked about, misunderstood and nebulously defined component of…
Getting Away From Our PPC Campaigns This Summer
Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get away from my PPC campaigns this summer. It’s a pipe dream, I know,…
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