How to tell whether a site is adaptive or responsive
Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.
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NPR survey: Americans love their smart speakers, 42% call them ‘essential’
There may already be 20 million virtual assistants in US households.
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Google Now is dead, long live ‘the feed’
Google is killing the ‘Google Now’ name but improving the underlying functionality to make it more controllable, engaging — and searchable.
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Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?
Amazon’s assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home’s better performance.
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SMX Advanced session: Mobile-First For The Advanced SEO
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.
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Pinterest’s Lens update adds a Snapchat-style look and a fashion sense
Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas.
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Searching for a call analytics platform?
Enterprise Call Analytics Platforms: A Marketer’s Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts,…
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No more ‘OK Google’: Cortana can now be the default assistant on Android
It’s Cortana you’ll get when you long-press on the home button.
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Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.
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WSJ: How Siri went from virtual assistant market leader to laggard
Internal cultural issues and employee departures have impacted Siri’s evolution.
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Learn best practices for mobile search and in-store sales
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…
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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?
Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…
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Report: Google planning to bring its Assistant to the iPhone
Google also expected to announce integration of the Assistant into GE appliances.
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Google rolls out new event search feature on app & mobile web
Searches for events will now surface a list of activities that include location and date details.
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Google mobile image search adds new quick filters
Google image search on mobile has added quick filters for latest images, GIFs, clip art, colors and copyright usage.
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Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017
The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consum…
Using call and SMS data to drive new customers
Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to…
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Report: Google Assistant bests rivals for questions answered and overall accuracy
Cortana was second for questions answered, Alexa second-best for accuracy.
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Simple tips to get your app indexed, ranked & installed
Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.
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Google Home can now support and distinguish up to six separate users
The new feature, which rolls out today, enables multiple users to receive personalized results.
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