Google App now organizes cards into 2 categories: interests & upcoming events

The latest round of Google App updates also include a card that lets users choose specific topics of interests to personalize app content.

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Personalized Local Content: Frightful or Insightful?

Searchers now use a wide range of devices to shop for nearby products and services, yet it’s a challenge for brands to find consumers online in the “near me” moments that matter. Join our panel of experts as they provide best practices and insights into how brands can connect with local…

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Google Assistant is only an incremental advance over current voice search

High expectations made me want it to do more and be more naturally conversational. That will come.

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After 4 months & 125M+ pages indexed, where are we with AMP?

Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé Nast and Vox Media share successes and challenges with Accelerated Mobile Pages (AMP).

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Google seeks to humanize its brand with new “Google Assistant” female persona

She seeks to be a ‘companion’ that is ‘always there but never in the way.’

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Google and Progressive Web Apps: the mobile experience and SEO

What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.

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Google’s AMP Viewer: the Tinder UX for content?

Google’s hosted AMP viewer takes the risk — and commitment — out of clicking a mobile search result. Contributor Barb Palser discusses what this will mean for publishers.

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Yelp, TripAdvisor: Google’s mobile ‘best-of lists’ hide our content

Google is adding content for users on the go, but some local search rivals see the move intentionally marginalizing their content.

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Google Now testing “Explore Interests” feature to make personal assistant app more personalized

TechCrunch reports the new feature aims to give Google Now users more control over the information Google tracks on their behalf.

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