Taming the local search beast in a post-Possum and Fred world
Two of Google’s recent algorithm updates, Possum and Fred, have had a significant impact on local search for various reasons. How can businesses optimize for local search in the wake of these updates?
How to optimize Google My Business listings for multi-location businesses
Being listed on Google My Business (GMB) is an essential part of any local SEO strategy. But how can businesses with multiple locations make sure they aren’t penalized in search rankings?
Angie’s List, Home Advisor & Strategic Alternatives
The news that IAC’s Home Advisor is merging with Angie’s List to form a new public company is both surprising and not all that surprising. In InsiderPages’ early days, we considered Angie’s List one of our top competitors but we were always baffled why anyone would pay to get access to their members’ reviews, particularly […]
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What’s NYext For Local?
Gannett’s announcement yesterday that its ReachLocal division has acquired SweetIQ really pissed me off in that the day after Yext’s* IPO I had a great conversation with a Local vet where I predicted that the success of the IPO would set off a wave a M&A in the Local Marketing Tech sector and damned if […]
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What’s new with Earth? First impressions of the relaunched Google Earth
Google has just re-designed, revamped and re-launched its Earth product. What’s new, what’s improved, and how can marketers take advantage of the storytelling opportunities it presents?
Are you or your local search tools using UULE? Beware!
It was a pretty big deal to the world of local search when Google removed “Search Tools” from their search engine. It may seem like NBD, but everyone in local search knew that that was the best way to see what a local search looked like in a different location from your own. After that […]
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Mike B Around the Local Web
In case you didn’t get enough of me this week here on my blog, you can overindulge in local until you puke at these other fine publications: Ductape Marketing: How to Get Found Using Ever-Changing Local SEO Tactics I have a fun conversation about Local with one of my favorite marketers, John Jantsch. We talk … Continue reading Mike B Around the Local Web →
The State of Internet Marketing for The SMB: Frustrated
I recently received this comment from poster Frustrated. And it rang so true that I decided to track the writer down. Frustrated is Marc Reisner of Reisner Construction in northern Michigan. He has moved around a bit; Colorado, Seattle and finally landed in Port Sanilac, MI. Turns out he had relatives from the Olean area so we … Continue reading The State of Internet Marketing for The SMB: Frustrated →
New Podcast Series: Deep Dive into Local with Mike Blumenthal & Mary Bowling
Every week Mary and I (and occasionally some guests) meet to discuss some of the bigger local search issues confronting local marketers and local businesses. We spend anywhere from 5 to 20 minutes covering the issues. The current and previous episodes (which are also available as video) are now available as podcasts. Sign up for your … Continue reading New Podcast Series: Deep Dive into Local with Mike Blumenthal & Mary Bowling →
My Recent Posts Elsewhere
I have been busy. Here are my posts from an assortment of sites: 4/5 LocalU: Video Deep Dive: Local Ranking Factors, Making Sense Of It All (now also available as a regular podcast) 4/3 StreetFight: The Coming DIY Cataclysm 4/3 LocalU: Video: Last Week in Local April 3rd, 2017 (now also available as a regular podcast) 3/31 GetFiveStars: Understanding Google Schema Guidelines: Review Snippets vs. … Continue reading My Recent Posts Elsewhere →
Proximity, The Number 1 Local SEO Ranking Sub-Factor
The 2017 Local Search Ranking Factors, a survey of Local SEO professionals on what they think it takes to rank in local search, was just released at MozCon Local/Local U. Andrew and I both love participating in the survey, as it’s a chance to see what the Local SEO hive mind is thinking. I highly […]
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The Yext IPO Is Great|Not Great For The Local Search Industry?
As the news of Yext’s S-1 filing in advance of its IPO makes it way throughout the Search industry, I can’t help but think that it will be a seminal event in the annals of Local Search. I’ll leave it to others to pore through the S-1 and pick it apart, and it appears there is plenty […]
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The psychology of search intent: Converting moments that matter
Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world.
Why Are So Many Digital Marketers So Full of Shit?
Let me start out by saying I don’t really know Larry Kim. I have had a few conversations with him on Twitter. He seems like a smart, hard-working entrepreneur. I have never used his company, Wordstream, so I can’t really speak to anything about Larry or his service other than what I occasionally read on […]
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Five most interesting search marketing news stories of the week
This week, we’ve got stories from Bing, Google and Instagram, plus a look at how a new search engine powered by AI is transforming scientific research, and why the fake information epidemic could be damaging to local search.
“Near Me” Local SEO Ranking Factors
If you have been paying attention to the countless pieces put out, you know that “near me” searches are climbing rapidly. Just check out how Google Trends evaluates the search term “near me”: Not only has “near me” risen as a whole, but specific near me searches have also skyrocketed: Near me has become a critical issue in […]
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It’s 2017 Stop Spamming Your City/State in Your Content
This is a tactic that I still see get trotted out from time to time, and it never really made any sense to me. To be clear, this is about adding city/state to on-domain content pieces like your <title> tags, URLs, H1, body copy etc. I wanted to take a moment, just sit right there, […]
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Yet More 2017 Local Search Predictions…
It’s been a while since I did the old “Local SEO Predictions” thing, but 2016 is indeed a year of oddities. For some lengthier thoughts check out my latest column on SEL: Can SEOs Make Local Search Great Again in 2017? Or just check out this tweet by Max which pretty much says all that […]
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Five most interesting search news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Correlation, Causation & Local SEO
Today at State of Search Yext’s Christian Ward mentioned this result from “the world’s largest correlation engine”. Kind of says it all: BTW super-impressed with this year’s State of Search. It always was a great conference but it has grown up big time. Kudos to DFWSEM.
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