More on HTTPS & Local Citations & 301 Redirects
My SEL post, When Going HTTPS Don’t Forget About Local Citations, spurred a minor tempest in a tweetstorm, when reader asked Googler’s John Mueller and Gary Ilyes for their thoughts. As you can see below John emphasized that “you don’t lose PR with 301s”: John was likely referencing this section of my post: Let’s say you […]
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Updated Version of NAP Hunter Lite Now In Chrome Store
The newest version of NAP Hunter Lite is now in the Chrome store. Chrome extensions should automatically update to the newest version, but in case you want to check it out you can here. In this version we added the following queries as defaults (you can unselect them, and any query, in the options menu […]
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Google Showing Related Category Carousels for Local Brand Queries
Looks like we’ve got another candidate for Mike’s Summary of Recent Local Pack Tests: a set of three local “swipe-shows” of businesses in categories related to a searched brand appearing at the bottom of the SERP (Dan is calling them the “3-Headed Snake of Local”). For example, here’s what I get for “best buy pleasanton”: […]
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If Your Store Locator Sucks Don’t Be Surprised If You Got Hammered By Possum
Is your store locator a crazed bastard stepchild? Some more evidence that Possum|Platypus|Patagonia|Loren Baker was the “near me” update. We just discovered that the store locator page on one of our clients’ sites was deindexed by Google about two weeks ago. There was nothing “technical” that would have caused Google to do this (i.e. no noindex […]
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Are Your SEO Operations Tired, Run-down and Listless?
Then you might want to try adding some Lean Startup/Agile methodologies to your process. It works wonders for us, and is so tasty too! If you are interested in learning more, check out my post over at Moz.
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Why local search should be part of your ecommerce strategy
As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition.
Google’s latest algorithm update: did anything happen and what might it affect?
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically.
Local U Advanced – End of Super Early Bird Pricing & Speaker Interview with Joy Hawkins
The LocalU Advanced Super Early Bird Pricing ($599 or $549 for 3 or more) goes up $100 at the end of day 9/8/2016. So order today. To give you a sense of the kind of speakers and topics we will be dealing with we are interviewing some of the speakers. In this second interview of … Continue reading Local U Advanced – End of Super Early Bird Pricing & Speaker Interview with Joy Hawkins →
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We Enforced NAP Consistency At Scale Then This Happened
NAP consistency is something that is often researched, however generally it’s at a small scale and often the results are anecdotal. We wanted see what citation cleanup looked like at scale, and measure the results as best we could, so we partnered with Yext for one of a kind study on what happens when you enforce […]
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Be True to Your Source of Truth
Anybody that works with Local SEO at scale, and even those that don’t, has experienced the pain of having to wrangle True pieces of NAP information for dozens, if not hundreds or thousands, of locations. Clients usually hate checking this, and trust me, I get it. It’s really hard to be able to break data discrepancies […]
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What In The **?
Over the last few days this query has been making it’s rounds as something of a hot mystery: https://www.google.com/search?q=** If you haven’t gotten to see/play around with it yet, go ahead and do it. I will still be here when you get back. Honestly, my interest in the query has been slim. Until I was […]
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Is This The Most Important Number in Local SEO?
Based on the 2016 Local SEO Ranking Factors I think it’s safe to say that links are by far the most important ranking factor, and competitive difference maker in Local SEO. But I wanted to take it one step further, I wanted to figure out what the most important number in all of Local SEO was, and here […]
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10 tips to get your website to the top of Google search
There are hundreds of things you can do to top Google search, this is a list concentrating on the more recent SEO developments.
Are you paying enough attention to reviews in your local SEO?
Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t given enough emphasis – by businesses or the SEO community.
Five most interesting search marketing news stories of the week
Look, I’ll level with you, I’ve pretty much just spent the week staring open mouthed at the internet while one more UK political crisis collapses into the next. You probably have too.
Reverse Engineering Google’s Local Search Algorithm
Hey Everyone! Andrew and I are about to go onstage and present the results of our 2016 Local SEO Ranking Factors study at SMX Advanced. This study is the largest quantitive look at Google My Business ranking factors done in Local SEO. We hope it can help provide direction on how to prioritize your Local […]
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LocalSEOGuide.com 2.0 Creative Brief
Q: Why Did We Update The Site? A: Because The Old Site Sucked, Right? Well, that’s not completely the case, although I had received my fair share of requests (mostly from Pakistan for some reason) to redesign the old site over the years. Here’s the ready-for-Medium explanation for the ten of you who care: I […]
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After 10 Years, Local SEO Guide Relaunches Website So It Can Get Links
PLEASANTON, CA – On June 20th, 2016, Local SEO Guide, one of the world’s premiere provider of Local SEO Services (a high volume keyword according to Google Keyword Planner), after months of procrastination, several false starts and stops, awkward discussions about putting up or shutting up and endless debates about which font “really expresses who […]
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Six lessons advertisers can learn from local SEO
Last month, ClickZ Intelligence published its report into ‘The State of Mobile Advertising’, in partnership with Search Optics. Among the report’s findings … read more
Beyond local SEO: Greg Gifford on how to win the visibility race
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets … read more