Nick Wilsdon on Enterprise SEO and Customer Acquisition [podcast]
Welcome to the latest episode of the ClickZ Digital Marketing Podcast. In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of enterprise SEO and customer acquisition.
The Future of Local SERPs
Per my previous post, Are You Doing Local Answers SEO?, we have noticed these types of results are becoming more common for queries that have local intent: This is in line with the increasing presence of Knowledge Graph results over the past year. We believe that Google is starting to view many local queries as […]
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How does Google determine my local ranking?
Google has revealed a new ranking signal for local search… Prominence.
How are businesses using Google Posts?
Google has recently debuted a new feature giving individuals and organisations a new platform for communicating with the wider public.
Are You Doing Local Answer SEO?
My furnace died today. I went to Google and queried “replace furnace”. Here’s what I got: Click to Enlarge If you are focused on just ranking #1 for “HVAC”, I am never going to get to your lead funnel. Well played HomeAdvisor. Well played.
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See You Next Week At LocalU Advanced in Williamsburg
Hey gang, If you want to go deep on local search strategy with a Colonial tinge, you can do no better than the LocalU Advanced in Williamsburg, VA on March 5th. The LocalU’ers were kind enough to invite me out to talk about all the wacky stuff we have been doing with Apple’s new Spotlight […]
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15 Local SEO Predictions for 2015
And you won’t believe what happens next… Google will lose market share in Local (trying not to repeat myself here so check out the link to Streetfight for more thoughts on GOOG, Facebook, Apple, etc.) Google will significantly change the layout of its local pack results at least twice, causing me to break out the […]
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Apple Maps’ Business Data Quality Strategy
Last week, when we uncovered that Apple Maps had cut deals with at least ten new companies (e.g. Yext, Location3, Yodle, etc.) to provide business listings data, I got a few emails asking what the big deal was. Here’s what I see is going on: Apple has come to realize that organizing the world’s local […]
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An Agency Client Started Using This Audit Template And You’ll Never Guess What Happened Next
Their clients’ local and organic search rankings and traffic started going up Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. One of the things I tried to stress is the importance of a diversified SEO strategy for local clients. Here at Local SEO Guide, that […]
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Apple Maps Rejects Home-Based Businesses
It’s Apple Maps week over here. Just wanted to point you over to my latest post on AMM, Apple Maps Is Not Intended To Be A General Business Directory, my rant on why I think Apple Maps should allow home-based businesses to be listed. Kind of ironic given this from the U.S. Small Business Administration: […]
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Local Directories May Survive Google’s New Local Knowledge Pack
Last week, Google started to switch out its local Carousel results for a new set of mobilish-type pack results that appear to rely heavily on its local Knowledge Panels, so let’s call it a Knowledge Pack, or “K-Pack”, for the purposes of this post. In his seminal post Some Thoughts On The New Pak Results […]
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Yext – List your email everywhere
We recently embarked on a clean up campaign across the internet for a client that had serious NAP issues. We used a corporate email address that forwarded to me. Somewhere along that line whether by hook or by crook or an errant check box, Yext picked up our email address. And started spamming me. 7 days, 5 emails […]
Local Search Ranking Factors 2014 TL:DR
David Mihm released the results of the 2014 Local Search Ranking Factors Survey today and per tradition, we will summarize the big headlines and then send you over to David’s post for the data. “THE USER IS THE NEW CENTROID” I think this quote from David says it all, but if you want something to cut […]
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How To Get Found in Local (Podcast)
This week I was on Rich Brooks‘ “The Marketing Agents” podcast to discuss all things local search. I thought it was a great discussion so if you enjoy listening to me in your headphones, check it out: If you prefer iTunes, you can listen to it at http://www.themarketingagents.com/itunes Or at Stitcher Radio perhaps? http://www.themarketingagents.com/stitcher
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Why I Bought at Walmart and What Does It Say About the Future of Retail
I wanted a bike rack for my Honda Fit. I was going on vacation and wanted to bring our bikes. I also, having worked many years in a family owned business, wanted to buy it locally. Sometimes it just isn’t possible. Here’s my story of how I ended up shopping at WalMart despite my very […]
LocalU Bootcamp at SMX – Sept 29th in New York
On September 29th, we’re rolling out a new classroom-style training event in conjunction with SMX East – Local U Boot Camp in New York City. REGISTER WITH CODE WS-LUA10 FOR A 10% DISCOUNT LocalU Bootcamp is the only workshop of its kind and provides the knowledge, processes and tools needed to help your business and the businesses […]
Making Hay While the Sh*t Flies – What Should Union Street Do Now?
The internet is a funny place. A world of opportunity and a world of pain. The Union Street Guest House is in the middle of a maelstrom of its own creation. One that if managed properly could serve them well over the long haul and if managed improperly could flag them for years. There’s no […]
Reviewer Demographics – Facebook has more Women, Yelp has more Men
We live in a big country. There are differences in behaviors between men and women, rural and urban and regionally. This is as true on line as it is offline. Those who leave reviews are not a uniform lot nor are their preferred review sites. In my recent research as to which sites US internet users […]
Where Do Consumers Leave Local Reviews? Facebook Now #2
TL;dr: Amongst consumers that leave reviews more than once per year, which sites do consumers prefer for leaving reviews? The answer might surprise you. Google is number one overall but Facebook made a strong showing and outpaced Yelp for the number two spot as a preferred site to leave reviews. Reviews have two sides: Where do people read them? […]
Crap Google Results & Yelp
Yelp is obviously very, very good with their SEO. They apparently have the ability to sculpt their internal link values to highlight what appear to be the most popular local businesses in the Google local results. Apparently their ability to do that in their strongest markets is even greater than elsewhere. These results, first highlighted […]