Automated Tools To Help Local Businesses Tackle Online Marketing
When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local…
Please visit Search Engine Land for the full article.
A Review Handout Alternative: Try P&P To Get More Local Reviews
Everyone knows how important reviews are — they factor in to the local algorithm and they play a huge part in click-throughs and building trust. Good reviews can make you, and bad reviews can break you… so businesses do everything they can to get positive reviews. Since Google doesn’t…
Please visit Search Engine Land for the full article.
YP’s “Mybook” Makes Local Search More Social
Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn’t have the reach of Google or the content of Yelp but with its mybook feature the company may have…
Please visit Search Engine Land for the full article.
VIDEO + SLIDESHOW: The Future of Local Search – The Human Algorithm
Say goodbye to local search as we know it. We have entered into a period of the human algorithm. The future of local search can be summed up in two words — collaboration and trust. Are you prepared? Listen to Justin Sanger, a long–time innovator and leader in local search, share his…
Please visit Search Engine Land for the full article.
What Local Business Leaders Must Know About Search Engines And SEO
When I write about SEO and business success, I often realize that I’ve touched upon a point that merits a column of it’s own. This is one such column. It will focus on the fact that online and offline marketing have grown inextricably codependent — especially for local businesses….
Please visit Search Engine Land for the full article.
VIDEO + SLIDESHOW: Local Search at 60+ MPH
Every business needs to know what’s coming next, whether it’s shifting demographics, supply and demand changes or product pricing predictions. What are some of the near–future changes coming, and what are the systems, brands, and technologies that that will impact businesses on a…
Please visit Search Engine Land for the full article.
Up Close @ SMX Advanced: Local Super Therapy Session
Local SEO is a tough beast to tame, so it wasn’t surprising that the room was packed for the Let’s Talk Local Search: Super Therapy Session For Advanced Local Marketers session that kicked off SMX Advanced 2014. Moderator Matt McGee, editor in chief of Search Engine Land, decided to make the…
Please visit Search Engine Land for the full article.
Survey Finds Organic Search Delivers The Best ROI For Local Businesses
We at BrightLocal recently conducted a survey that examines the sources of traffic and leads to local businesses. We had 288 SEOs and SMBs complete the survey. Combined, this group claimed to have optimized over 7,000 locations in the last 12 months. (That’s a whopping 24 locations per head…
Please visit Search Engine Land for the full article.
The Google Local Carousel Is Still Spinning Out Of Control
Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location’s Carousel photo…
Please visit Search Engine Land for the full article.
10 Takeaways From #LSA14 On The Future Of Local Advertising
Where is the local advertising space headed? How will local marketers succeed in an increasingly fast-changing and competitive marketplace? At the Local Search Association‘s 2014 annual conference (#LSA14) last month in Huntington Beach, California, hundreds of local advertising leaders…
Please visit Search Engine Land for the full article.
Some Thoughts on the YP industry & Google in Europe
I am just returning from the SIINDA conference in Budapest. SIINDA is the newly formed association born out of the combined efforts of the EASDP, the European Association of Search and Database Publishers (YPs), and EIDQ, the Association for the Directory Information. Most of the attendees at the conference were Yellow page companies that were […]
The Top Marijuana Directories & Citation Sources
You’ve got a marijuana dispensary or related business. You want to build awareness, rank well in Google for local cannabis-related queries and you want more customers. A good place to start is making sure your business is listed on the following sites: Top U.S. Local Directories That Allow Marijuana-Related Businesses Top U.S. Local Directories That Display […]
The post The Top Marijuana Directories & Citation Sources appeared first on Local SEO Guide.
Is That A 5″ Screen in Your Pocket or Are You Just Happy To See Me?
That was the proposed name of the awesome panel I am going to be moderating at Street Fight Summit West in San Francisco on June 3rd: Hot, Local Action Sure, smartphones are great for finding a nearby restaurant or getting an Uber car, but the true innovation was making it easier for all of us […]
The post Is That A 5″ Screen in Your Pocket or Are You Just Happy To See Me? appeared first on Local SEO Guide.
How To Build A Local Brand Through Online Marketing
The terms “Brand” and “Brand Marketing” are usually associated with large businesses. Having a “brand” is seen as something significant — something that only businesses with big ideas and even bigger wallets can afford to invest in and create. But…
Please visit Search Engine Land for the full article.
Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?
We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics’ analysis of SEO…
Please visit Search Engine Land for the full article.
Good News, Bad News in the Apple Mapping & Business Listing World
A client, having re-located to a new sub division, contracted with me early last spring to get their new street “on the map” and to clean their NAP. Google, with the help of Dan Austin (a partner on the project) picked up the new streets in about 2 weeks and went live to Maps immediately […]
Local U Advanced – Seattle – June 10th
Local U Advanced is returning to Seattle on June 10th with an all new curriculum for 2014. When asked what attendees liked best about our just completed Local U Advanced in Philadelphia here is what a few of them said: How intimate the group is and the ability to talk to the presenters before, during and after presentations. All […]
Can Facebook Crack the SMB Nut? Can Google?
Greg did an interesting article on Facebook’s move into the SMB market. Whether their decision to forgo resellers is the correct one, time will tell. But has Greg points out, the real question is whether they can deliver compelling value to SMBs, in an easy to use package that drives widespread adoption. Many have dreamed […]
Survey: Older Generations Embrace Mobile As Local Shopping Companion
Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every opportunity to find local businesses, read reviews and scan…