10 Pro Online Reputation Management Tips For Local Businesses
Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses — but reputation can have much broader impact than your reviews in Yelp and Google. There’s hardly a business out there that doesn’t have an occasional…
Please visit Search Engine Land for the full article.
Local SEO Scam Of The Month: Craigslist SEO
Most SEO consultants I have met are pretty decent, hard-working folks. But there are plenty of SEO con artists out there, and it kills me every time I see a small business (or a big business) get taken. Recently, I had the privilege to witness a true P…
Local U & Friends Invite You to the New Local U Forums
Last week was a busy and exciting week for Local U. It has been our long term dream to provide high quality local marketing training and advise on-line. On Thursday we rolled out the Local University Forums. The Forums will be place where marketers, digital agencies and businesses large and small can get expert answers, […]
5 Go-Tos To Make Online Reviews Work For Your Business
By now, everyone knows that online reviews can have a tremendous impact on consumers’ purchasing decisions. Ultimately, a single review — positive or negative — can tip the scale in favor of one company over another. No doubt, the power of reviews on Google+, Yelp, Angie’s…
Please visit Search Engine Land for the full article.
How Local Businesses Can Leverage Twitter’s New Nearby Feature
Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select…
Please visit Search Engine Land for the full article.
Lessons From An Accidental Tourist On The Inter-Webs
I live in a double bubble when it comes to my perceptions of how “America” uses the Internet. The first bubble I live in is Silicon Valley, where the latest venture-funded “SoMoLo” website always seems more important than, say, WalMart.com. The second is my profession of…
Please visit Search Engine Land for the full article.
The Best Advanced Local Search Conference EVER
Ok. So I am a little biased. But that being said, last year’s spring Local U Advanced was one of the most educational and fun events that I have ever participated in and we are bringing it back east. There was more of everything that I love about our industry: more great local content, more […]
62% Of Marketers Say Local Search Is Getting Harder
During the recent InsideLocal webinar series, I’ve had the chance to gather the opinions and feelings of the hundreds of search agencies, consultants, “in-bound” marketeers and business owners who logged in to listen. We ran a number of on-the-spot surveys (or polls) during each…
Please visit Search Engine Land for the full article.
How Local Businesses Can Overcome Obstacles To Mobile Conversion
For the growing number of consumers who rely on their mobile devices to search for local business information, their focus is on making a purchase — and fast. The latest Google/Nielsen “Mobile Path to Purchase” study, released last week, shows that consumers who use their mobile…
Please visit Search Engine Land for the full article.
Cloudy With a Chance of Pending: Google Local Ranking Weather Report
Mike Borgelt over at 51Blocks just released this very cool Local Search Weather ReportThe post Cloudy With a Chance of Pending: Google Local Ranking Weather Report appeared first on Local SEO Guide.
If A Chiropractor Can Do Local SEO, So Can You
If you don’t already follow Michael Dorausch, you are missing out on the Local SEO equivalent of expert spinal manipulation. So simple, yet so effective. Here’s his latest Pubcon presentation, 2013 Local Search Rankings: 2013 Local Search Rankings Las Vegas Michael Dorausch from Michael Dorausch Key takeaway: Purchase a camera and use it! (slide 33)
The post If A Chiropractor Can Do Local SEO, So Can You appeared first on Local SEO Guide.
Did Hummingbird Just Kill Your Local SEO Strategy?
Let’s cut to the chase: no, it didn’t (see Betteridge’s Law of Headlines). But Search Engine Land tells me the Hummingbird stuff really drives the page views these days, so you only have yourself to blame. :) That said, Google’s Hummingbird algorithm, along with all of the…
Please visit Search Engine Land for the full article.
34% Of Local SEOs Make Less Than $30,000/Year. Why?
As the local search industry evolves and becomes more complex, the role of local search consultants and agencies becomes more critical. Complexity is increasing across most areas of our fast-growing industry, which makes “local search” all the more confusing for local business owners….
Please visit Search Engine Land for the full article.
“Google Now Sees Owner Written Descriptions As Pretty Much Worthless”
Brother Blumenthal preaching the gospel when asked if there was any SEO benefit to varying your business’ description on different local directories: “If there is a benefit, it would be quite small. Although there is no exact understanding of how Google uses directory descriptions, it would seem to be a minor or non-issue.” and “As […]
The post “Google Now Sees Owner Written Descriptions As Pretty Much Worthless” appeared first on Local SEO Guide.
Hummingbird, Local Knowledge Graph & Shitty Search Results
The big news earlier in the week was Google’s announcement of the Hummingbird search algo upgrade. InformationWeek noted that “the Hummingbird update expands Google’s use of its Knowledge Graph”. Local search results were some of the first entities moved to the Knowledge graph and displayed as knowledge graph results. For me there are thus two questions. […]
Local Voice Search Wars And The Opportunity For Businesses
Since the official inception of mobile voice search with Apple’s launch of Siri in 2011, consumers, search professionals and businesses have watched for the rise of voice search in local. Despite Siri’s initial inadequacies and obvious voice recognition challenges, savvy multitasking…
Please visit Search Engine Land for the full article.
LocalU Odds and Ends
Lot’s has been happening at LocalU. We have an advanced LocalU coming up Monday in NYC that has just 5 seats left. If you do sign up be sure to use the discount code WS-LUA10 for 10% off. If you are already signed up be sure to reach out to me and introduce yourself. We […]
Local Businesses, Ensure Your AdWords Accounts Are On Target
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…
Please visit Search Engine Land for the full article.
Local U Advanced – NYC Sept 30th
Fall has descended (and I am riding my bike in 40 degree temperatures ….brr) and our SMX Local U Advanced Workshop is only 11 days away. We have sold 75% of the available tickets so there are only 14 left. If you are thinking of coming now is the time to sign up. If you […]
Top Local SEO Myths
Phil Rozek has just published a great piece at his blog: Top Local SEO Myths. Phil asked me and 9 others for 3 myths about local marketing. Never one to be shy, lack for things to say or follow instructions I sent along four. Here is a sampling of my responses: Myth One- When you verify […]