Updated Web Equity Infographic
When a new social network takes off I inevitably read about how one should abandon (your pick) blogging/website/other social platforms and solely write via the incredible new platform (again you pick) G+, Tumblr, Medium. I also recently received this comment from am attendee at the last LocalU Advanced after having a correspondence about the importance of […]
Key Metrics For Success With A Local Business Website
There’s a lot of literature out there discussing what local businesses can do to improve their websites, ranging from boosting search visibility through targeted keywords to leveraging content like video to keep visitors engaged. But what’s often missing from these conversations are broader…
Please visit Search Engine Land for the full article.
Yelp Triples The Search Filters On Its iOS App
Yelp quietly made a pretty big expansion of its search capabilities on iOS within the past week. The company’s latest iOS app update included a new photo viewer, increased visibility of bookmarked businesses, improvements to review highlights … and about 15 new search filters that…
Please visit Search Engine Land for the full article.
Is This The Future of Local Directory SEO?
Nick Rink of Smart Local , a UK Local SEO firm, posted a screenshot of this new Google Local SERP this morning on Google+: I can’t find another example of this, or a full SERP screenshot, but I think there is one of two things going on here: 1) Google is doing this to […]
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10 Tips For Using YouTube To Kill At Local SEO
Here’s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves. Before launching into the…
Please visit Search Engine Land for the full article.
The Future of Local Discovery is About the Story, Not the Place
Did I say the future? I mean the now. “Local” discovery in our books has historically been highly focused on optimizing for the right category, address, keywords, location, etc. What are people searching for in San Francisco? Make a page for it! But which one of these descriptions of the same place below is more […]
The post The Future of Local Discovery is About the Story, Not the Place appeared first on SEOgadget.
Foursquare Aims To Improve Venue Database By Expanding Superuser Program
Foursquare’s superuser program, now 40,000 people strong, is getting an overhaul. The company says it’ll soon launch an automated test that will make it easier for users to become superusers — they’re the ones with special privileges to edit business listings and venues in…
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Best & Worst Ways To Influence Local SEO Rankings
The vast majority of local businesses out there – even those heavily invested in digital and mobile marketing – are constantly looking for insights on how they can improve their placements in Google’s search engine results. While there’s plenty of advice available on specific tactics ranging from…
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LocalU Advanced – NYC September 30 – Early bird Discount Ends in 5 Days
Even though it seems like summer will never end, September is rapidly approaching and with it the next Local U Advanced. It is being held September 30th in conjunction with SMX in NYC. Ticket sales have been brisk and only 14 remain, so if you are thinking of joining us, you might want to buy […]
Used To Searching For Content? Now, Content Searches For You
When it comes to search, we are accustomed to queries that are initiated client-side and not server-side. But, Google Now and similar services are altering this long-standing trend. Search, by definition, implies user-initiated actions. How is this changed by technology such as Google Now and…
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Logo Optimization: A Local SEO Stealth Tactic
When local businesses look to beef up their SEO game, they’re often looking for some clever technical trick. But, one of the simplest and most elegant local SEO tactics is to optimize the site’s logo. Since many businesses are unaware of it, employing it will amount to a…
Please visit Search Engine Land for the full article.
Yelp Outs More Businesses With Another Batch Of Paid Review Alerts
Yelp’s battle against phony reviews and unacceptable tactics to earn reviews continues today with the company posting another batch of “Consumer Alert” messages on business profile pages. This is the second time Yelp has announced that some businesses will be outed for trying to…
Please visit Search Engine Land for the full article.
Optimizing Your Local Presence for Mobile Search (and vice versa!)
When you optimize your website for localized search terms, it’s described as Local SEO. While Local SEO can seem like a somewhat niche topic, it impacts a surprisingly high number of searches. Google data tells us that around 1 out Continue reading »
Top Local Search Ranking Factors 2013
David Mihm has published 2013′s Local Search Ranking Factors Survey over at Moz. As is tradition, I will summarize it here and encourage you to head over to David’s post to soak in the data: “By and large, the primary factors seem to have stayed largely the same for the past couple of years: Proper […]
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Local Search Marketers Guesstimate 2013 Google Ranking Factors
Despite the annual changes in the local search ecosystem, the ranking factors that Google uses to determine its local search results haven’t changed much over the past year. So say the 35 local search marketers that contributed to the 2013 Local Search Ranking Factors — organized again…
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7 Things I’ve Figured Out About The New Google Maps
Google has been busy changing a lot of the user interfaces for its local search services. Between the new Google Maps, the Google Local Carousel and the new Reviews Pop-Ups, they have certainly thrown the local search world into a tizzy. I have been pl…
Does Google Helpouts Indicate a New Direction For Local Transactions?
Will Google Helpouts replace the Business Listing Places Page G+Local Page G+ Page for Local as the transaction platform for local commerce? What is Helpouts you ask? It is a (not so) secret Google project that turns Hangouts into a commerce platform/marketplace ”that enables individuals and small and large businesses to buy and sell services […]
Keys To Working With New Search Clients: Planning, Communication & Setting Expectations
I recently conducted a series of interviews with four successful and respected local search experts. The interviews focused on the all-important client-agency relationship and examined four key stages, from winning new customers to retention of long-te…
The Key To Success In Local Lies In A Vertical Approach
Vertical offerings are playing an increasingly critical role, not only in attracting consumers and directing them to relevant local business listings, but also in providing consumers with the necessary tools to evaluate and directly make purchases. As …
New Google Maps Now Open To All, No Invite Needed
Google has opened up the new version of Google Maps to anyone who wants to give it a try — no invite is needed. The company shared the news via Twitter this afternoon. First announced at the Google I/O conference in May, the new Google Maps was initially available only to a select group of…
Please visit Search Engine Land for the full article.