Google patent on related entities and what it means for SEO
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
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How to use the Knowledge Graph for higher rankings
Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.
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Optimizing for Hanukkah: Sometimes it’s still strings, not things
Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.
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Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info
“Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez.
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Google testing an answers carousel within the search results snippets
Publishers and webmasters might not like this new feature Google is testing.
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Google tests ‘notable moments’ carousel in knowledge graph cards
Check out this new feature Google is testing in the knowledge cards. It looks like a timeline of notable events.
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Google Manufacturer Center for product data expands scope, launches API
A new API, more countries and knowledge panel visibility give brands more incentive to use Google’s product data management tool.
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Google showing knowledge graph data in local panels
Google is merging the local panel and knowledge graph panels into one for some searches related to big companies with many local venues.
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Is the featured snippet bubble bursting?
What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes.
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Google updates mobile product knowledge panels to show even more info in one spot
The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.
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Google adds new knowledge panel to provide information about news publishers
In an effort to combat fake news and equip searchers with more data about news sources, Google has released a new publisher knowledge graph.
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Google is testing ads in local business knowledge panels
The new test is part of a broader focus on monetizing the growing number of local searches.
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Google asks some searchers to tag movies with critic statements
Google is experimenting with a new movie feature to let searchers tag videos.
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Google adds booking for spa and salon appointments from Search & Maps
The Reserve with Google program makes it possible to book appointments right from Google.
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Google adds menu tab to restaurants’ local panel
Google is now adding more tab options to the local panel. Not only do we see an overview and reviews tab, but now a menu tab and others.
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New study on featured snippets within Google reveals growth & optimization techniques
Study shows nearly 30% of the Google results have featured snippets.
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Are you a featured snippet? If so, Google’s testing dropping your web listing
Google has confirmed they are testing removing the featured snippet from the main core web results.
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Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels
According to Google’s latest update, a quick search will bring up an “all-star lineup of content” from pro sports teams across the US and Canada.
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Why and how entities are shaping location marketing
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend.
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How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
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