Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Whether you want to gain some insight into how Google’s Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
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Google local knowledge panel testing promotion box
Google is testing a new Google local knowledge panel layout with owners promotions.
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Brand vs. local Knowledge Graph result: Which is better?
Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business?
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Google confirms testing movie and TV show ratings with like and dislike buttons
Google is now asking searchers to rate movies and TV shows. Google confirmed this is a live experiment but would not add anything additional.
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Google knowledge panel now showing videos from the web carousel
Videos are now showing up below the Google knowledge panel for some queries, including local panels and other knowledge panels.
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Google’s machine learning now writes featured snippets descriptions
Google recently launched sentence compression algorithms to help surface the best answers for your questions from publisher content across the web.
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Where is Google heading with mobile local search?
In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG).
Google Home responding with featured snippets
Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.
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The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.
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Paging Dr. Google: Google rolls out symptom-related direct answers on mobile
Google says it worked with a team of doctors, experts from Harvard Medical School and the Mayo Clinic to curate information.
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Don’t trust Google to structure your local data
As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.
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How to enhance your Google Knowledge Graph result (case study)
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect — what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.
The…
Google adds share feature to Knowledge Graph panel
Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more.
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What performance marketers need to know about Google Knowledge Graph
Last week artificial intelligence achieved another victory over humankind. Google DeepMind’s AlphaGo program won 4-1 against Lee Sedol, one of the best Go players in the world, in a milestone that experts thought was a decade away.
Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box
Now, you can use the “Send to your phone” feature directly in the Google web search results, not just in the Google map search results.
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A Layman’s Visual Guide To Google’s Knowledge Graph Search API
Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this data.
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Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results
You can now quickly make edits to Knowledge Graph cards that you represent directly in the Google search results.
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Google Revamps Travel Search Queries, Almost Making Web Results Irrelevant
Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.
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Google Introduces Candidate Cards In Search For Presidential Election Season
Google is giving Republican and Democratic candidates a privileged place in search in 2016. The company has launched what it says is an experimental feature that will create a prominent placement for the candidates’ own messages and content in a horizontal carousel in search results. This is…
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Google Bolding Answers, Not Just Queries, In The Search Results
Google isn’t just bolding the search query now, but also the answers to your search queries.
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