Call Tracking and Analytics – Webcast This Thursday
This Thursday, May 15, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile and paid search. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using cli…
Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization
Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data tha…
Official: Google Brings “Not Provided” To Ads, Will Withhold Search Query Data From Paid Clicks
As suspected, Google is moving to secure search for clicks on paid search ads. In an announcement posted by Paul Feng, Product Management Director, AdWords on the Ads Developer Blog, the company states, “Today, we are extending our efforts to keep search secure by removing the query from the…
Please visit Search Engine Land for the full article.
Marin: If Google Applies “Not Provided” To PPC, Paid Search Management Platforms Will Still Work
Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions — among them whether paid search management platforms such as Marin, Acquisio and Kenshoo…
Please visit Search Engine Land for the full article.
Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic “Not Provided”
There are reports we are receiving from a few sources, including AJ Ghergich who posted it on his blog, that Google will soon stop passing keyword data to analytics software even for AdWords advertisers. We expected changes to not provided in the near …
Google Makes Linking Adwords Accounts Easier With New Bulk Linking Feature
Today Google announced a new bulk linking feature that allows Google Adwords account users to link all of their accounts with a quick click of a button. Google said the new “linking wizard” will be available to anyone who has access to an Adwords MCC (client center) with multiple…
Please visit Search Engine Land for the full article.
Excelling (Again) At Excel For Search Engine Marketers
On Thursday, March 13th, I will be presenting on the Extreme Excel Excellence panel at SMX West with John Gagnon and Brett Snyder (moderated by Chris Sherman). In the session, we will be delivering power-user tips for marketers using Excel, and Chris has raised the bar very high for us to deliver…
Please visit Search Engine Land for the full article.
An Easy Way To Check What Referrer Data Google, Bing Or Yahoo Pass To Your Secure Site
With the three major search engines migrating their default searches to secure search, over SSL/HTTPS, marketers and webmasters want to know what referrer and analytics data will be passed to them and what won’t. The majority of Google is secure search, Yahoo yesterday defaulted all searches…
Please visit Search Engine Land for the full article.
Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It
By default, searches on Yahoo.com are now done through a secure server. That means more protection for searchers but less data for search marketers about how they are receiving traffic. Any visits from Yahoo done via search will appear as if someone ca…
How To Use Excel To Easily Spot SERP CTR Trends
Get better insights from your SERP Impressions Vs Clicks report with Excel wizardry for SEO content teams.
Please visit Search Engine Land for the full article.
Bing Begins Supporting SSL Search – Query Data Does Not Pass [Not Provided]
If you go to https://www.bing.com you will no longer get a security alert error, now Bing supports SSL search. If you conduct a search on Bing, while on the HTTPS URL, it will remain HTTPS and keep your searches secure. This is a new feature Bing quiet…
Designing Analytics Dashboards From Google Webmaster Tools Keyword Data
Ever since Google made the move to encrypt all searches, marketers have been searching for alternative ways to glean keyword referral data — and many have turned to Google Webmaster Tools (WMT) data as a replacement source. To be clear, the data from Google Webmaster Tools is limited. You can…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Webcast – Customer Experience Setbacks That Squeeze Profits
Digital Marketing Depot Webcast: October 31st 1:00EDT/10:PDT – Solving customer experience conversion setbacks is vital to increasing your profits. Learn how to uncover website usability flaws, create effective resolutions, and re-engage your customers. Speakers include: Elisabeth Osmeloski,…
Please visit Search Engine Land for the full article.
Halloween Webcast: Vanishing Customers? Usability Analysis Can Help
Trick or Treat! On Thursday, October 31, at 1 PM EDT, Digital Marketing Depot will host a webcast featuring Elisabeth Osmeloski, Search Engine Land’s Director of Audience Development; Ginny Marvin of Marketing Land, and John Dawes of TeaLeaf Technology, Inc. The topic? How to figure out why…
Please visit Search Engine Land for the full article.
The Bright Side Of Not Provided
It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and see what’s changed in the world of search marketing. Surprisingly, not much. Keywords were beacons of insight – fantastic beacons – but keywords were a…
Please visit Search Engine Land for the full article.
A Call To The SEO Industry: Stand Together For Useful Reporting
Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and…
Please visit Search Engine Land for the full article.
Russian Search Engine Yandex Gives Mobile App Developers Free Real-Time Analytics Tool
Russia’s largest search engine Yandex has released its Yandex Metrica for Apps, a free analytics solution available to mobile developers worldwide. According to the announcement, the new analytics tool has been designed to work on Android, iOS and Windows Phone platforms, providing real-time…
Please visit Search Engine Land for the full article.
Google’s [Not Provided] At 87% Of Google Search Traffic To Major News Sites [Report]
If you’ve been hoping that the hypocrisy of Google hiding keyword referral data from natural search traffic but still sharing it with advertisers would get some attention from the mainstream press, this might help: New data from Parse.ly shows that 87 percent of all Google organic traffic to…
Please visit Search Engine Land for the full article.
Dashboard Series: Update An Entire Excel Dashboard With One Radio Button
In this month’s installment of my Excel dashboard series, I’m going to show you a trick that will give you the ability to control an entire dashboard with one menu — in this example, a radio button menu. For my example, I’ve put “months” in the menu at the top of…
Please visit Search Engine Land for the full article.
How To Use The New AdWords Estimated Cross-Device Conversions
A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more relevant cross-device ad management, we are finally getting some initial food for thought with regard to cross-device performance. I called it the “next frontier…
Please visit Search Engine Land for the full article.