SPONSOR MESSAGE: Gartner – A Marketing Analytics Framework for CMOs
In order to be effective and improve efficiency, CMOs require analytical insights to execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll learn about the 9 measurements your CMO needs to understand and how to present the best analysis. This white paper…
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Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites
Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google’s share of incoming search traffic is much higher. That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that…
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Report: Google’s Not Provided Reached 49% & Much Higher In Technology Industry
BrightEdge has released a report showing that for the 8,400 brands they tracked over the last quarter, 49% of the queries collected did not provide (i.e. not provided) search query data due to Google’s secure search. 49% was the average, in fact, it is higher for the technology industry….
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SPONSOR MESSAGE: Understanding Ad Campaign Effectiveness
Understanding what drives customers to take action is critical to your advertising investments. With a flood of available metrics along the path to purchase, advertisers must wade through data in an attempt to understand the metrics that truly matter. …
Rejoice! Safari Is Once Again Providing Google Referral Information In iOS
Since last September, people using Safari on iOS devices and searching on Google have appeared to publishers as if they came directly to their sites, not via Google. Now, the problem has ended, with iOS now apparently having been upgraded to support the “meta referrer” tag. No, this…
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SPONSOR MESSAGE: Enterprise Web Analytics Tools: The Marketer’s Guide
In this Marketing Guide, learn about the latest trends, opportunities and challenges facing the market for enterprise web analytics, especially considering the explosive growth in social media marketing and analytics. Drawing from interviews with indus…
“Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight
Occasionally, marketers want something because the media attention around it demands it. There was a time, not too long ago, when CMOs sent urgent, late-night emails to their teams asking about their “link-shortening strategy.” In some ways, “big data” technology falls into…
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Slick New Overhaul Brings Rank Tracking Back To Raven Tools
Late last year many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven yanked the SERP data and focused the tool on helping SEOs and Internet Marketers with analyzation tools. Well Raven users that have missed the tracking…
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The Lost Art Of Social Sharing Buttons
Sharing buttons are no doubt one of the best ways to get your content shared via social media, email and other online channels. However, while many website owners agree that sharing buttons are a good thing, not everyone agrees on how to implement them…
SPONSOR MESSAGE: Analytics for the CMO
This white paper discusses: 5 analytics competencies best-in-class marketers possess How the best marketers harness data to increase profits Download now »
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Data Analysis for SEO: Industry KPIs For A Mature Industry
As we move closer to the 20th anniversary of the launch of public search engines, a key industry trend in search marketing is the long called-for move to placing transparent, objective & measurable KPIs at the heart of search marketing, social & content campaigns. What KPIs give you an…
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Smart Geographic Segmentation & Bidding With Enhanced Campaigns
New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers. As it turns out, location bid modifiers are one of the (only) benefits…
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Tips To Ensure The Validity Of Your Day Parting
One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the time of day/day of week of the visit usually has a strong correlation with user qualification and likeliho…
Mystery Solved: Why Mobile Safari Searchers Appear To Come “Direct” To Sites Rather Than Via Google
Since September, people using Safari in iOS 6 and searching on Google have appeared to publishers as they’ve come directly to their sites, as opposed to having been driving by search. At last, the reason behind the Dark Google cut-off of data has been found: mobile Safari doesn’t…
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Use Site Search Data To Fuel Your Content & Key Phrase Strategy
Blindfolded, Dave listened carefully to his guide. Her clues about what lay beyond the two doors were interesting, but vague. Then the horn blared. He was out of time! He had to choose his path. But how? He needed more information! Much like Dave, mark…
Tips for Analyzing The Impact Of Your Marketing Activities In Google Analytics
I work with a wide variety of clients across a wide variety of industries, and one of the most common issues I come across is what I call analytics forgetfulness. What typically happens is that a company will devise a plan to improve their online marke…
5 Excel Skills Every Marketer Should Know
One question I get asked a lot is this: what Excel skills are most important for marketers to learn? I have whittled that interminable list down to five skills that I believe are absolutely essential for marketers to know, presented below in order of i…
Analyzing Competitiveness In Your Paid Search Account
The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the Qual…