30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
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Get inside your customer’s head: A guide to writing irresistible calls to action
Contributor Jacob Baadsgaard looks at common search motivations and different types of calls to action you can use to motivate people so they can’t help but click.
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Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
Four months in, 19 rivals say too little has changed.
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Unit economics: The foundation of a good SEM campaign
Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions.
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3 ways to revitalize your digital marketing program
Ever hit a performance plateau? Contributor Elizabeth Laird looks at three ways to jumpstart your marketing efforts when you’re stuck and spinning your wheels.
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AdWords Keyword Planner update appears to be rolling out in the new interface
The latest version features streamlined workflows and reflects the design updates in the new AdWords experience.
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How to sync your keywords and ad labels with an AdWords Script
Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice versa.
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Keyword infringement: Edible Arrangements files $209M trademark suit against Google
While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface.
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Invest in a killer PPC campaign by using these smart budget strategies
Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success.
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Federal Election Commission proposal toughens political ads disclosure rules
The rule would bring traditional media disclosure requirements to digital ads.
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Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized way.
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How to build a stronger, more effective PPC team
Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities for successful campaigns and solid career growth.
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Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission’s antritrust ruling against Google, but it may not satisfy rivals.
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AdWords Express launches notifications for calls from search ads
Advertisers can now rate calls and be notified of missed calls.
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Optimizing for quality score is a best practice, except when it’s not. Here’s why.
Contributor Amy Bishop explains that improving quality score shouldn’t be a goal in itself, but solely a means to achieve your business goals. How to tell when it’s worth focusing on and when it’s not.
The post Optimizing for quality score is a best practice, except when it’s not. Here’s why….
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Google begins enforcing certification process for event ticket resellers on AdWords
Ticket resellers are now included among the list of restricted advertisers on AdWords and must be certified by Google before they can advertise.
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Quora adds more contextual & behavioral ad-targeting options
The platform is steadily enhancing its advertising offerings.
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6 AdWords strategies businesses can use to make love, not war on Valentine’s Day
Give the gift of Adwords love this Valentine’s Day by using these six tactics from Contributor Todd Saunders to boost your PPC efforts.
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What’s going on with Google brand CPC?
Brands may be at Google’s mercy when it comes to the price of branded traffic, but Columnist Andy Taylor outlines steps they can take to reduce their CPC pain.
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What the ROAS? A practical guide to improving return on ad spend
Contributor Jacob Baadsgaard shows how ROAS, or return on ad spend, can be used to show the effectiveness of advertising campaigns and whether they are worth the money spent on them.
The post What the ROAS? A practical guide to improving return on ad …