Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets
Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run…
Please visit Search Engine Land for the full article.
Why “Big Data” Won’t Win You The Battle For Online Revenue
With so much attention currently being focused on big data, advertisers are beginning to lose sight of one crucial truth: big data is worthless if it’s not the right data. So what is the right data? We all know that the digital advertising landscape has dramatically matured over the past…
Please visit Search Engine Land for the full article.
Bing Ads Updates Reporting Capabilities, Chiefly Conversion Performance Insights
Today, Bing Ads announced the roll out of several new updates to the reporting capabilities. For advertisers with conversion tracking enabled, this will likely be the most welcome change announced today. At long last, Bing Ads has introduced the full s…
A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo
YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account…
Where Do You Go When You’ve Maxed Out SEM?
Advertisers frequently tell me, “If you can hit my CPA target, my SEM budget is unlimited!” This is great in theory but often limited in practice — at some point, there simply are no more new keywords, or landing page tweaks, or ad text tests that can increase an…
Please visit Search Engine Land for the full article.
For Product Brands, Consider Paid Search Ads On Retailers’ Sites Instead
Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google Shopping, which would ask a fee of product brands and retailers that wanted to be included in new Product Listing Ads. I can’t say that I disagree with…
Please visit Search Engine Land for the full article.
Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click
This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic change that ushers in new names for the Conver…
Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite
In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”. The Commerce Suite is comprised of two new…
Please visit Search Engine Land for the full article.
Start The New Year With A PPC Health Check: Part 2
Welcome to Part 2 of my PPC Health Check series! In part 1, I covered account structure, settings, conversion tracking and budgets. Today’s piece will help you understand the areas you need to be checking with regard to keywords, ads and performance. Reviewing a campaign properly isn’t…
Please visit Search Engine Land for the full article.
Google Brings Search Funnels Attribution Modeling Tool To AdWords
Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare…
Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
Please visit Search Engine Land for the full article.
Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
Please visit Search Engine Land for the full article.
Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing
It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top…
Please visit Search Engine Land for the full article.
Bing Ads Editor Update Gives The Lowly “Sync Update” Window Real Functionality
In the newest update to Bing Ads Editor, the Bing Ads team has given the Sync Results window some useful functionality Like AdWords editor, the new synch window in Bing Ads Editor shows the total number of changes and the number of those that have been…
I Don’t Want No Scrub (Agency)
You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no scrub (paid search practitioner) A scrub (PPC ) is a guy (PPC person) that can’t get no love from me Hanging out the passenger side Of his best…
Please visit Search Engine Land for the full article.
Google May Be Forced To Pay $1 Billion To Patent Troll
A New York-based “patent troll” called Vringo, through its subsidiary I/P engine, successfully sued Google, Microsoft, AOL and others using two patents related to search advertising. The plaintiff won approximately $30 million at trial in 2012. Google was asked to pay $15.8 million of…
Please visit Search Engine Land for the full article.
5 PPC Tactics Super Bowl Advertisers Are Using To Boost Their Campaigns
In the weeks leading up to game day, several Super Bowl advertisers have been employing paid search to help ensure their campaigns are found by the legions of users searching for “Super Bowl ads”. While the majority of Super Bowl advertisers still aren’t taking to PPC, those that…
Please visit Search Engine Land for the full article.
The Search Agency: CPC Increases Across The Board, Weaker Bing Ads Spend In Q4 2013
The Search Agency released its Quarterly State of Paid Search Report today with Q4 performance data among its client set that spans several industries with global spend. The report shows paid search spend rose 37.4 percent year-over-year. Mobile Growth…
Apple Buys Ads On Google & Bing To Celebrate The Mac’s 30th Birthday
Leaving nothing to chance, Apple’s ensured that anyone searching for “Mac” on Google or Bing today, the 30th birthday of the Mac, will know about the anniversary. The company has purchased ads that lead to a special Mac birthday area of the Apple site. Above is an example of what…
Please visit Search Engine Land for the full article.
A Former Googler’s Routine For AdWords Management
It’s been seven months since we launched Optmyzr’s first tool at SMX Advanced in Seattle – the Quality Score Tracker – and we’ve been busy adding tools, reports and optimizations since then. Now, one of the most common questions we get is when to use various…
Please visit Search Engine Land for the full article.