The importance of targeting branded searches
Though many search marketers focus primarily on non-branded searches, columnist Thomas Stern believes it’s crucial to invest in a branded search strategy.
The post The importance of targeting branded searches appeared first on Search Engine Land.
Ple…
Omnichannel shoppers collide with Black Friday and Cyber Monday, setting new records
Columnist Christi Olson shares consumer and search data from the recent holiday weekend — and provides tips for how to use search to boost your omnichannel holiday marketing strategy.
The post Omnichannel shoppers collide with Black Friday and Cyber …
PPC agencies will play these 4 roles when automation takes over
Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients…
Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY
Phone sales from search ads continue to play a significant role for retailers.
The post Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoY appeared first on Search Engine Land.
Please visit Search Engine Land fo…
Auction Insights 3: The final script
Columnist Daniel Gilbert shares his updated Auction Insights script, which helps you keep track of what your competitors are doing.
The post Auction Insights 3: The final script appeared first on Search Engine Land.
Please visit Search Engine Land f…
How your website redesign can sabotage your paid search efforts
Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program.
The post How your website redesign can sabotage your paid search efforts appeared fir…
2-step methodology for dealing with PPC performance downturns
What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust.
The post 2-step methodology for dealing with PPC perf…
Google’s all-new, quite counterintuitive guide to ad testing
The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.
The post Google’s all-new, quite counterintuitive guide to ad testing appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google beefs up mobile shopping results for the holidays, adds more product info & buying guides
Google has also released search trends around Black Friday and Cyber Monday-related search queries.
The post Google beefs up mobile shopping results for the holidays, adds more product info & buying guides appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google AdWords Editor updates to support budget type option for video ads & more
A couple months after adding Showcase Ads to AdWords Editor, Google has updated the program to support even more features.
The post Google AdWords Editor updates to support budget type option for video ads & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
The new features are all available in the new AdWords interface.
The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to steal the competition’s best keywords: A 3-step guide
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.
The post How to steal the competition’s best keywords: A 3-step guide appeared first on…
Please visit Search Engine Land for the full article.
7 Google tips to supercharge your Shopping ads
Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.
The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land.
Please visit…
3 last-minute Google Shopping tricks to level up your account for the holidays
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.
The post 3 last-minute Google Shopping tricks to level up your account for the holidays appeared first on Search Engine Land.
Plea…
Are you changing keyword bids too often?
It’s great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments.
The post Are you changing keyword bids too often? appeared first on Search Engine Land.
Pleas…
Choosing a call analytics platform
Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which proje…
Four key holiday paid search trends to keep an eye on
Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note!
The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land.
Please…
5 surprising paid-search insights to help you win the holidays
The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.
The post 5 surprising paid-search insights to help you wi…
Bing Ads now shows exact match impression share
The new data offers deeper insights into how ads are performing on exact match queries.
The post Bing Ads now shows exact match impression share appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
7 tips to ramp up your holiday advertising
Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads.
The post 7 tips to ramp up your holiday advertising appeared first on Search Engine Land.
…