Finally, Auto-Tag Bing Ads URLs For Google Analytics: Bizible Debuts Free Tool
The ability to auto-tag destination URLs in Bing Ads has been one of top product requests for the platform for years now. Manual URL tagging is ire-inducing, error-prone and a real impediment to many advertisers even running campaigns on Bing Ads. If you use Google Analytics and don’t tag…
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All Hail Quality Score – King Of The AdWords KPIs!
(Property of HBO) The high-level relationship between Cost-Per-Click and Quality Score is well known: the higher your Quality Score, the lower your cost per click. Earlier this year, I published some research data showing how, as average Quality Scores…
Bing Ads Developer Center Launches: Resource Hub Shortens Wait For Token Access To Seconds
Today Microsoft launched Bing Ads Developer Center, a resource hub for developers working with Bing Ads. The Bing Ads Developer Center features API information, code samples, feature updates, tutorials and documentation and a revamped developer forums. Developers can get a single user…
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Single-Keyword Ad Groups: Maximizing Mobile Performance With Enhanced Campaigns
In early February of 2013, as part of the most debated AdWords update in recent history, Google introduced the concept of mobile bid adjustments, giving search marketers the power to optimize bids across devices for a single campaign. Though these adjustments were originally introduced at the…
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AdProof PPC Ad Copy Testing Platform Aims To Speed Up Testing Through Crowdsourcing
Ad copy testing is one of the foundation blocks of PPC campaign optimization. Yet, as any PPC manager knows, it can be laborious, time-intensive, money-consuming, or take eons to get enough data to make a call and move onto the next test. Jonathan Nels…
Search Engines Keep The Lights Out On Fireworks Ads, Mostly
Happy 4th of July! It’s fireworks season here in the US, a time when online searches for “fireworks” skyrocket. Yet, ads for explosives and pyrotechnic devices like “firecrackers”, “bottle rockets,” and “fireworks” are not allowed per…
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New AdWords Integration For Analytics Changes Campaign Name Reporting
Google has announced a new AdWords integration for Google Analytics that starts rolling out today. The biggest immediate change is that campaign names in Analytics will reflect the lastest naming in AdWords. Currently, if you rename a campaign, the dat…
Are Search Engine Marketers Becoming A Commodity?
The amount you make at your job is heavily dependent on two factors: value and scarcity. By value, I mean how much you are contributing (usually financially, but not always) to a company. By scarcity, I am referring to how many people can or will do yo…
Google Warning External Keyword Tool Shut Down Is Near, AdWords Keyword Planner To Replace It
Google is working toward the complete phase out of the Adwords Keyword Tool and phasing in the new AdWords Keyword Planner. Users accessing the free external Adwords Keyword Tool to perform keyword research, will see the messaging below that it will no…
New Review Extensions In Google AdWords: What You Need To Know
Just yesterday, Google announced the beta release of AdWords Review Extensions, which allow advertisers to include blurbs of third-party reviews in their search ads. The extension could prove especially useful to local businesses and to advertisers who don’t have access to seller rating…
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DoubleClick Search Inventory Campaigns Now Auto-Create Ad Groups, Ads, Keywords
Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search campaigns, are getting even more dynamic. DoubleClick Search now automatically creates ad groups, ads and keyword lists for inventory-aware campaigns based on your settings….
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Linking AdWords And Google Analytics Accounts Finally Gets Easier
Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, management and analysis. Yet, the linking process has been cumbersome and not particularly intuitive. That is finally changing. In the …
6 Parallels Between Old-School B2B Sales Tactics & SEM
I’m excited to be writing for the first time for Search Engine Land, sharing knowledge and tips that can help you with your B2B e-commerce and lead-gen search engine marketing. Having spoken recently at SMX Advanced in Seattle about how to “Rock it with PLAs,” I hope you’ll depart…
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AdWords “Remarketing Lists For Search Ads” Coming Out Of Beta
On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remarketing lists for search ads (RLSA) to all enhanced campaigns advertisers over the next few days. RLSA, which launched in beta last July, allows marketers to modify and tailor…
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Dive Deep! Attend A Marketing Workshop At SMX East in NYC. Register Now & Save!
Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Sharpen your marketing skill set by attending one of six in-depth workshops offered on September 30. Choose from various SEO, AdWords, local, or international mar…
Goodbye Enhanced Campaigns, Hello Bing Ads
Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanc…
Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting
The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and cost between two timeframes. Located under the “Dimensions” tab (View: Top Movers), the report compares performance for two consecutive time periods of equal length,…
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Google Rolls Out AdWords Dynamic Retargeting For Retailers
In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google is rolling out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. The company is also piloting dynamic retargeting in the…
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PLAs: Cannibals? Allies? Or Both?
The spectacular growth of Product Listing Ads (PLAs) over the past 2-1/2 years has been a boon for Google and advertisers as well as for consumers. This growth was spurred by the visual appeal of the ads themselves, by Google’s increasing sophistication in serving the right PLAs for the right…
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New To Bing Ads Location Extensions: Directions Links To Maps, Multiple Location Listings, Reporting By Location
A couple of new features are coming to Bing Ads location extensions, which launched launched in March of last year. The features will start rolling out over the coming weeks. Starting today, new detailed reporting is available along with added functionality for setting up location extensions. A…
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