New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis
Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performance analysis on the Yahoo! Bing Network. From the new ribbon at the top of the page (shown above), the Keyword Suggestions tool provides keyword and bid research in one place….
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AdWords Advertisers Can Now Control Sitelink Details In Enhanced Campaigns
When Google introduced sitelink details in February as a new feature in enhanced campaigns, the sitelink details were pulled from other ads in the campaign. Now, Google has announced that advertisers will be able to control the copy in sitelink details. New description fields have been added to…
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Enhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From iProspect
With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. I recently spoke with…
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Dive Deep! Attend A Marketing Workshop At SMX East In NYC – Register Now & Save!
Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Sharpen your marketing skill set by attending one of six in-depth workshops offered on September 30. Choose from various SEO, AdWords, local, or international mar…
Pro-level Tips To Succeed At Retargeting
One of the popular PPC sessions at SMX Advanced in Seattle was the Pro-level Tips to Succeeding at Retargeting. While many advertisers have plunged into the remarketing world via Google’s basic remarketing program, there are many varieties and programs available beyond Google. This session…
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Enhanced Campaigns Countdown: Latest CPC Trends & Mobile Bid Test Results From Adobe
With the July 22nd mandatory migration to Google AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. Today, Sid Shah,…
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High-Priced Talent Letting You Down? PPC Moneyball Revisited
As the summer weather haltingly makes its appearance in my neck of the woods, thoughts turn to on-base averages, fielding percentages and all of that Moneyball stuff. My theme for this column is the woeful underperformance of the team known as the Toro…
More New Tools From Bing Ads: Change History Graph In The Works
Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a visualization tool for change history. The Change History Graph will be available in the web interface and is meant to offer quick visual insight into the…
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Why You Should “Bing It On” In Your Online Marketing
Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers…
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Hey, PPC Managers: Stop Being So Lazy!
When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week. The results were very promising: Almost 9 out of 10 (87%) of res…
Now Live: Bing Ads Keyword Distribution Graph
After piloting the Keyword Distribution Graph in April, Bing has made its keyword performance visualization tool available to all Bing Ads users. The Keyword Distibution Graph is located under the keywords section in the Bing Ads web interface. A drop …
SPONSOR MESSAGE: 2013 Digital Trends Report
This white paper discusses: 2013 plans for 700 top digital marketers Making personalization valuable, not intrusive Balancing inspired content with smart algorithms Download now »
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SPONSOR MESSAGE: 2013 Digital Trends Report
This white paper discusses: 2013 plans for 700 top digital marketers Making personalization valuable, not intrusive Balancing inspired content with smart algorithms Download now »
Please visit Search Engine Land for the full article.
Big AdWords Auction Insights Update: Now Get Competitive Data On Campaigns, Ad Groups, Keywords
In the biggest update since the Auction Insights Report last year, Google AdWords advertisers now have the ability to run reports on more than just a single keyword to learn how their ad performance compares to the competition. The Auction Insights Rep…
Should You Create Ad Group Sitelinks in Enhanced Campaigns?
One of the nicest things about AdWords Enhanced Campaigns is that you can now control sitelinks at the campaign or the ad group level. From a feature standpoint, this sounds great. However, when you start considering the execution phase of creating sitelinks for every single ad group, the task can…
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AdWords Image Extensions: Early Reactions & In-The-Wild Examples
The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta are in experimental…
Google Claims Searches & Paid Clicks Can Predict Box Office Success With 92% Accuracy
A newly released white paper from Google claims the search engine can predict a movie’s opening weekend performance within 92 percent accuracy based on search query and paid click volume. After evaluating search and paid click data for 99 top box office films in 2012, Google correlated the…
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Optimizing Google Enhanced Campaigns: Success Starts At Migration
In February of this year, Google made headlines with its launch of enhanced campaigns. Since the initial outpouring of both interest and concern, advertisers have been seeking to understand how enhanced campaigns will not only reshape their campaign st…
Bing Ads Will Copycat Google AdWords Enhanced Campaigns With New Bid Adjustments
It shouldn’t come as a surprise that Microsoft is adjusting the Bing Ads platform to play nicely with AdWords enhanced campaigns. The company said they would be making changes back in early April, and now they are providing specifics. Bing Ads has supported incremental bidding by…
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Google AdWords Image Extensions Now In Beta
Today, Google has announced the official beta for Image Extensions in AdWords. The image extension has been spotted here and there in the wild over the past couple of months. It allows AdWords advertisers to display relevant images with text ads. Google will certainly be experimenting with the…
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