Google locally focused ads poised to play important holiday season role for brick-and-mortar brands
If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities.
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AdWords rolls out new interface to all advertisers
The new experience touts speed, upgraded visuals, more management tools.
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UPDATED The AdWords 2x budget change: Considering the potential impact
There are still many questions about how this sudden change will affect ad delivery and spending.
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Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October 17.
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Placed introduces offline attribution for paid search campaigns
An early test delivered 4x return on ad spend when store visits reported.
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Bing Ads launches automated bid strategy to ‘Maximize Clicks’
Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.
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AdWords Scripts now available in new AdWords interface
AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.
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Google announces AdWords daily budgets can overspend by 2x, automatically
While advertisers won’t be on the hook for overages, the real question is why are daily budgets still the only option?
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Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
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Bing Ads rolling out Dynamic Search Ads to US and UK
Advertisers can now let the Bing Ads algorithm match user queries and generate their ads.
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2017 growth hacks: Increase CTR by monitoring competitive offers
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
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The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.
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Beat high-cost paid search clicks by sweating the details
Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.
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Word association: Here’s a script for analyzing the phrases that associate with your terms
Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases.
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Bing Ads adds URL tracking parameters for locations & extensions
The {TargetID} parameter also now captures more click source information.
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Bing Ads announces new Editor features for ad extensions
Now available: Support for scheduling and Shared Libraries for call and location extensions
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Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
Advertisers can upload offline conversion data from their CRMs into Bing Ads.
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Updated for 2017! Enterprise Paid Media Campaign Management Platforms
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management throug…
CSEs will compete head-on with Google Shopping in EU search results
To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
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Alphabet to create separate business unit in Europe to run Google Shopping
Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity.
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